(Senior) Data Analytics specialist (Engagement Team)

Responsibilities

• Drive Driver Engagement & Retention Strategy
• Analyze driver lifecycle: onboarding → activation → engagement → retention
• Identify key drop-off points and improvement opportunities
• Support initiatives such as incentives, rewards, and resurrection programs
• Support Marketplace & Supply Decisions
• Provide data insights on:
• Supply-demand balance
• Driver availability and activity levels
• Regional/time-based supply gaps
• Partner with Ops and Marketplace teams to optimize driver supply
• Build Metrics & Reporting System
• Define and standardize key metrics (e.g. active drivers, retention, activation rates)
• Build and maintain dashboards for business teams
• Ensure consistent KPI definitions across stakeholders
• Analyze Incentives & ROI
• Evaluate effectiveness of driver incentives (promotions, missions, rewards)
• Conduct cohort analysis and ROI evaluation
• Provide recommendations: scale, iterate, or stop programs
• Enable Data-Driven Decision Making
• Translate business questions into analytical frameworks
• Support A/B testing and experiment design
• Deliver clear insights to drive decisions
• Required Qualifications
• 5-8+ years experience in Data Analytics / Business Analytics / Data Platform
• Strong SQL skills (must-have) for data extraction and analysis
• Proven ability to analyze data and translate insights into actionable operational improvements

Requirements

• Experience in delivery, logistics, mobility, or marketplace operations is a plus
• Experience designing or managing incentive programs
• Language Requirements
• English: Business level
• Japanese: Native level

Additional Information

Role Overview Rocket Now is looking for a highly analytical and operationally strong data analyst / Senior data analyst to support and scale our delivery driver operations. This role will focus on driver onboarding, day-to-day driver operations, incentive program management, and solving operational challenges through data-driven and creative approaches. This role focuses on using data to improve driver engagement, retention, and supply quality , working closely with operations, growth, and marketplace teams. Rather than building infrastructure alone, you will act as a data partner to the business , transforming complex data into actionable insights and scalable solutions that drive marketplace performance.

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Company Intel

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