Sr. Lifecycle Marketing Manager

Responsibilities

• NinjaTrader is seeking a Sr. Lifecycle Marketing Manager to build and scale in-product lifecycle experiences. This role will focus on developing strategies to introduce personalized in-product messaging throughout the customer lifecycle, driving activation, engagement, and retention.
• This hands-on role is ideal for someone with experience executing multi-channel lifecycle journeys on platforms like Braze, who has a strong performance bias and can turn strategy into executable lifecycle experiences with measurable outcomes.
• In this role you will:
• Build and manage multi-channel lifecycle programs with a focus on in-product messaging
• Identify and implement segmentation and personalization opportunities
• Execute lifecycle experiences across onboarding, engagement, retention, and reactivation programs based on product usage
• Partner with Product and Data teams to ensure required segmentation and personalization data triggers are available
• Run A/B tests and experiments to improve lifecycle performance
• Monitor campaign performance and surface insights and recommendations
• Continuously improve messaging, timing, segmentation, and channel mix
• Work closely with Product Marketing to translate messaging and positioning into lifecycle programs
• Support product launches by driving awareness and adoption through coordinated lifecycle experiences
• Ensure high-quality execution through strong QA and documentation
• Drive process improvements as the lifecycle function scales

Requirements

• 6-8 years of experience in lifecycle, CRM, or growth marketing
• Hands-on experience executing campaigns in Braze or comparable platforms
• Strong understanding of segmentation, triggers, and customer journeys
• Proficiency working with data, metrics, and experimentation
• Excellent attention to detail and execution quality
• Bonus points for:
• Background in fintech, big tech, or high-growth B2C companies

Benefits

Additional Information

Disclaimer: Please be advised that the most accurate and up-to-date information about our open roles-including job descriptions, compensation, and benefits-can only be guaranteed on our official job board. For the latest listings and details, please visit: https://job-boards.greenhouse.io/ninjatrader . JOIN US ON OUR MISSION TO BECOME THE #1 RETAIL TRADING PLATFORM IN THE WORLD Welcome to the dynamic world of NinjaTrader! As an industry-leading trading platform and futures broker, we're empowering traders to take control of their financial destiny. How do we do it? We provide cutting-edge products and services that enhance the trading journey. Whether a seasoned pro or just starting out, NinjaTrader equips traders with award-winning software and brokerage services to navigate the world's leading financial markets with confidence. Our growth story is nothing short of exhilarating. Since 2003, NinjaTrader has been dedicated to understanding and supporting traders on their journey toward trading triumph. Through those efforts, our user base has grown to over 2 million users and we have become the number one rated futures brokerage worldwide. But we're not stopping there. We're constantly evolving, pushing boundaries, and modernizing the futures industry. Our commitment to innovation means users will always have access to dynamic tools, real-time support, and a community of like-minded traders. So, why work at NinjaTrader? Here, you're not just part of a team; you're part of a movement. We empower employees to reach new heights in their careers by providing a dynamic culture focused on social connection, professional development, and employee recognition initiatives. Sounds too good to be true? Take it from our employees. Join us as we redefine what's possible in trading, advocate for our customers, and continue our journey toward becoming the world's top retail-focused trading platform in the world.

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