SEO Specialist

Responsibilities

• Core SEO & GEO Execution
• Strategy Implementation: Execute on-page and off-page SEO strategies tailored to client goals across e-commerce and generic B2B/B2C sectors.
• Hands-on Optimization: Optimize web pages (homepages, landing pages, blog posts, product pages) to improve content quality, keyword density, and user experience for higher rankings.
• Content Creation & Ideation: Perform regular keyword research to develop keyword plans, identify content gaps against competitors, and write high-quality, SEO-optimized content.
• GEO Adaptation: Optimize content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude, etc.).
• AI Visibility: Implement citation-worthy content tactics to increase brand visibility in AI-generated responses and track brand presence in generative AI answers.
• Link Building: Manage backlinking processes, execute link-building campaigns, and maintain strict guest post hygiene.
• Technical & Architecture Management
• Technical Audits: Conduct regular technical, on-page, and off-page SEO audits on both mobile and desktop versions.
• Web Architecture: Analyze website architecture and recommend page hierarchy restructuring to improve crawlability and indexation.
• Dev Collaboration : Collaborate with the web development team to resolve technical website issues, such as page speed optimization, crawl errors, and duplicate content.
• International & Local SEO: Implement local SEO (Google Business Profile optimization) and international SEO techniques for global websites.
• Data, Tools, & Reporting
• Tool Management: Fully utilize and maintain SEO-related assets and platforms, including Google Search Console, Google Analytics 4 (GA4), Ahrefs, Semrush, Keyword Planner, and Screaming Frog.
• Performance Monitoring: Regularly track, monitor, and analyze key metrics, including organic traffic, keyword rankings, domain authority, conversions, and user engagement metrics.
• Competitive Analysis: Perform ongoing competitive analysis to benchmark performance and uncover new growth opportunities.
• Reporting: Prepare and maintain comprehensive monthly performance reports with actionable insights for internal stakeholders and clients.
• Key Requirements
• Experience: 3-5 years of dedicated SEO experience, with a proven track record of executing successful organic growth campaigns.
• Technical Expertise: Strong hands-on proficiency in technical SEO, site architecture, algorithm updates, and full-scale website audits.
• AI Search Knowledge: Working knowledge or strong familiarity with Generative Engine Optimization (GEO) principles and tracking visibility on AI platforms.
• Tool Proficiency: Advanced expertise in essential SEO and analytics tools, specifically Semrush, Ahrefs, Google Search Console, GA4, and Screaming Frog.
• Execution & Workflow: Self-motivated with the ability to manage deliverables for multiple client accounts simulta

Additional Information

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos. Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally. Besides its SaaS business, Circles operates three other distinct businesses: Circles.Life : A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles ' SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity. Circles Aspire : A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide. Jetpac : Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year. Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers. The SEO Specialist is responsible for executing and implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies to drive organic growth and ensure client success. This role focuses on hands-on optimization, technical expertise in traditional and AI-powered search, and actionable data analysis.

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