Director, Education Engagement Marketing

About the role

We are seeking a strategic and execution-focused Director of Marketing to lead faculty engagement across the Education segment. In this role, you will support post-sale engagement through digital demand generation alongside specialized high-touch events. You will lead a group in crafting marketing approaches that build interest and engagement for Adobe tools, ultimately driving usage with students. This is a high-impact leadership role that requires strong cross-functional collaboration among Product Marketing, Customer Success Management, Community, and Sales.

Responsibilities

• Digital Marketing & High-Touch Events
• Define a full-funnel marketing strategy with a strong focus on digital channels to drive awareness, engagement, and usage of Adobe tools
• Partner closely with analytics teams to define success metrics (e.g., monthly active use, feature adoption, engagement depth) and continuously optimize performance
• Deploy AI solutions to improve efficiencies within the team and expand digital marketing and intent signals from customer accounts
• Align with Sales and Customer Success to ensure marketing programs support account growth and retention goals
• Customer Use Case Content
• Lead the development of education-specific use cases that demonstrate real-world value of Adobe tools
• Direct a team of subject matter experts to find, craft, and amplify customer examples and produce high-quality content across formats (case studies, playbooks, tutorials, campaigns)
• Partner with Product Marketing to align messaging with the product roadmap
• Leadership, Cross-Functional Collaboration & AI Evangelism
• Lead, mentor, and grow a high-performing marketing team and influence senior collaborators by providing clear insights, strategy, and performance reporting
• Collaborate across global and regional teams to ensure consistent yet locally relevant execution
• Lead the adoption of AI tools across the team and cultivate a strong culture of experimentation
• Skills Needed to Succeed
• Over 10 years in marketing, with extensive experience in digital marketing or demand generation
• Proven track record of driving product adoption, engagement, or usage growth-ideally in SaaS or subscription models
• Experience leading and developing high-performing teams
• Outstanding collaborator across multiple functions with the capability to influence without formal authority
• Strong storytelling skills-able to translate complex products into clear, compelling value propositions
• Experience applying AI tools to boost efficiencies throughout marketing, demand generation, and lead scoring
• Preferred to have experience in marketing within the Education segment
• About Adobe
• Let's Adobe together
• Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
• Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
• AI Use Guidelines for Interviews:
• At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring

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