Sr. Content Manager
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About the role
We're looking for a Sr. Content Manager to be the executional engine behind Fundraise Up's content strategy. This isn't a role for someone who produces content and hands it off. You'll own the output across formats, across channels, and across the full funnel. You'll report to the Director, Content & Community, and you'll play a key role in scaling our content delivery. Our content strategy is video-first and conversation-driven: built around the voices of nonprofit leaders, our customers, and cross-sector experts. Your job is to turn those conversations, insights, and ideas into editorial assets that build category authority, support demand generation, and arm our sales team. We're scaling an AI-accelerated content engine. Fluency and creative curiosity with these tools are must-haves to thrive in this role. We believe AI will never replace the art of editorial excellence, but it will accelerate it.
Responsibilities
- Execute against the editorial calendar with consistent, high-quality output across a wide range of formats: blog posts, long-form guides, ebooks, case studies, web copy, email nurture sequences, event descriptions, customer spotlights, and more.
- Write for multiple audiences and buyer segments including, nonprofit fundraising leaders, development directors, digital teams, and ops professionals, adapting tone, depth, and framing for each.
- Produce content that serves the full funnel, from awareness-stage thought leadership to late-stage sales enablement material.
- Operate Fundraise Up's content flywheel: take a single conversation, podcast episode, webinar, event recording, or executive roundtable and transform it into multi-channel assets including blog posts, email copy, and sales one-pagers.
- Write scripts, show notes, video descriptions, and companion editorial content for YouTube, webinars, and livestream programming.
- Work closely with the Director and multimedia producer to ensure every video and podcast asset is fully leveraged across written and digital channels.
- Turn customer stories, case studies, and interviews with nonprofit leaders into compelling, narrative-driven content that showcases real-world fundraising innovation and impact.
- Support recurring content programs - webinars, interviews, in-person activation recaps - by producing the written assets that extend their reach before, during, and after each event.
- Research and draft commentary, insights, and analysis on major developments shaping the nonprofit sector: technology shifts, donor behavior trends, policy changes, and fundraising innovation.
- Support the production of quarterly and annual insights reports and other high-value industry content.
- Apply hands-on SEO expertise to everything you produce - keyword research, on-page optimization, internal linking, content refresh cycles, and topic clustering.
- Stay current on Answer Engine Optimization (AEO) and how AI-generated search is reshaping content consumption; structure content to perform in featured snippets and conversational AI responses.
- Write and optimize website copy in collaboration with design, product marketing, and demand generation; contribute to conversion-focused landing pages, product pages, and campaign assets.
- Own Fundraise Up's social media presence end-to-end across LinkedIn, Instagram, Facebook, and other relevant platforms - developing channel-specific strategies rooted in audience behavior and business goals.
- Build, write, and maintain a social content calendar that balances brand storytelling, educational content, product updates, and community engagement.
- Adapt long-form editorial, video, and campaign assets into social-ready content across formats: text posts, carousels, short-form video, quote graphics, and more.
- Own content performance reporting - tracking organic traffic, content-influenced pipeline, engagement, social analytics, and SEO lift - and translate data into a clear point of view on what to cut, refresh, or double down on.
Additional Information
About Fundraise Up We're Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design. Our platform is trusted by many of the world's leading nonprofits, including UNICEF, the Alzheimer's Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we're recognized not just for our impact - but for the quality of the product we deliver.
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