Data Analyst

About the role

It's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion for data and a focus on actionable insights to the Marketing organization. Our Content Marketing Analytics team plays a key role in helping the broader Marketing team understand what's working, where to invest, and how to continuously improve the content experiences we create for our audiences. We help shape content strategy through data-turning complex performance metrics into clear, meaningful recommendations that guide how we plan, create, and distribute content. Whether it's identifying what resonates with our audiences, tracking performance against goals, or uncovering new opportunities through digital analytics, our work directly influences how Workday shows up in the market. We work hard, and we're serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: one of our core values is fun. As a Digital Content Data Analyst, you will be a key member of the Content Marketing Analytics team, responsible for owning and managing the end-to-end analytics process for content marketing. You will use tools like Adobe Analytics, Snowflake, Sigma, ContentSquare, BrandWatch, and Google Search Console to track, analyze, and report on digital content performance across channels. Your insights will help the team make informed decisions to optimize campaigns, improve customer experiences, and contribute to business growth. In this role, you will be responsible for: Determining strategic goals and direction for Content Marketing using data and analysis Owning and managing the end-to-end analytics process for Content Marketing, including data collection, reporting, and insight generation across platforms such as Adobe Analytics, Sigma, ContentSquare, BrandWatch, and Google Search Console Delivering quarterly analytics reviews that include blog performance, goal tracking, and strategic recommendations for upcoming quarters and annual planning Representing Content Marketing in cross-functional discussions related to a Corporate Communications analytics framework Collaborating with the broader Marketing Insights Systems Orchestration team on cross-functional projects and data initiatives Transforming raw data into clear, compelling narratives that inform content strategy and help partners across Marketing understand performance trends About You

Requirements

• 5+ years of related experience in data analytics, digital analytics, or a similar role
• Experience with Adobe Analytics or a similar web analytics platform
• Experience working with data warehousing tools such as Snowflake or similar platforms
• Other Qualifications
• Skilled in data analysis , with experience inspecting, cleansing, transforming, and modeling data to discover useful information and support decision-making, using tools and techniques such as statistical analysis, data visualization, and SQL
• Experienced in analytical thinking , with the ability to break down complex data into fundamental parts, identify patterns and trends in datasets, and apply logical reasoning to solve problems and inform strategy
• Proficient in data operations , with an understanding of the collection, processing, storage, and distribution of data, including experience improving data quality and implementing effective data governance practices
• Knowledgeable in business analysis , with the ability to evaluate organizational operations, interpret data to identify areas for improvement, and provide recommendations that support strategic planning and decision-making
• Experienced in data transformation , with the ability to convert data from one format or structure into another, clean and standardize data for analysis

Additional Information

Your work days are brighter here. We're obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we're shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you'll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We're in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you'll do meaningful work with Workmates who've got your back. In return, we'll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you've found a match in Workday, and we hope to be a match for you too.

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