Marketing Planning Manager

Responsibilities

• Lead annual, quarterly, and monthly marketing planning by aligning commercial priorities, demand trends, and market dynamics into clear, actionable marketing plans
• Partner with Revenue Management and Commercial teams to understand demand gaps, route and package priorities, and translate these into opportunities where marketing can drive impact (e.g., stimulating demand, supporting strategic routes)
• Establish a strong planning rhythm with Revenue Management to review performance, align on priorities, and connect business needs with marketing levers, including surfacing trade-offs across competing initiatives
• Own the integrated marketing calendar and promotional strategy, ensuring clear visibility into campaigns, priorities, timing, and level of support, while balancing business needs with marketing capacity
• Define promotional strategies and campaign direction, including business rationale, offers, expected outcomes, and success measures
• Lead annual and monthly marketing investment planning by prioritizing initiatives based on commercial inputs, performance insights, and expected business impact
• Partner with Analytics and Media teams to incorporate performance learnings and to ensure priorities are translated into effective channel and media plans
• Develop strategic campaign briefs and ensure smooth transition from planning to execution across teams
• Build strong cross-functional partnerships (Brand, Product, Loyalty, Media, CRM, Analytics, etc.) and support decision-making with clear, data-informed recommendations
• Bachelor's degree in marketing, business, or a related field
• Minimum of 5 years of experience in marketing planning, growth marketing, business strategy, or a related role
• Strong strategic thinking and commercial acumen, with the ability to connect business priorities to marketing opportunities
• Analytical mindset with the ability to interpret performance trends and translate insights into actionable recommendations
• Experience developing marketing plans, promotional strategies, and campaign briefs
• Experience working in cross-functional environments with Commercial, Revenue Management, Media, or Analytics teams
• Strong stakeholder management and ability to influence decision-making
• Strong organizational skills with the ability to manage multiple priorities and balance competing business needs
• Experience in travel, tourism, airline, retail, or other demand-driven industries (asset)
• Familiarity with campaign measurement or marketing effectiveness concepts (asset)
• Strong proficiency in MS Office tools (Word, Excel, Outlook, Teams) and ease with collaborative tools and AI (e.g., Copilot)
• Oral and written fluency in French and English *
• *A good knowledge of French is required for positions in Quebec. The incumbent will be required to communicate and collaborate frequently in English, both orally and in writing, with colleagues, customers, and stakeholders across Canada and internationally.
• Artificial intelligence tools are used to analyze applications, whether to sort or preselect profiles based on criteria related to job requirements. All applications are then reviewed by our recruitment team to ensure a fair and inclusive process.
• Employment Equity

Benefits

Additional Information

In collaboration with Growth Marketing, Revenue Management, and Commercial teams, the Marketing Planning Manager leads marketing planning for point of sales Canada. The role ensures marketing plans are aligned with business performance, demand trends, and commercial priorities, and helps maximize the impact of marketing investments across routes, products, and business lines.

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