Senior Director, Data Strategy

About the role

The Senior Director of Data Strategy oversees and guides our Data Strategy team, architecting the data capture, measurement, and analytics needs for Wpromote's enterprise clients. The Data Strategy team acts as the central resource & lead for Digital Strategy & Analytics engagements with clients. This team combines their expertise across multiple facets of digital measurement, digital marketing, and data science with deep subject matter solutions experts across our Data Analytics, Analytics Management & Engineering, and Reporting Solutions teams to define client measurement challenges, architect & deploy solutions, and guide clients toward incremental measurement maturity. The Sr. Director of Data Strategy will lead Wpromote's Data Strategy team, architecting data and measurement solutions for enterprise clients. Partner with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis Lead client engagements and strategy: Define challenges, build solutions, and guide clients toward better measurement while remaining hands-on in the delivery of client-facing solutions Manage team operations: Project planning, resourcing, budget, and ensuring high client satisfaction. Evangelize measurement methods and solutions: Educate clients on technology, privacy, and data capture. Develop novel solutions: Collaborate with other teams to create cutting-edge measurement tools. Deep understanding of digital measurement: Trends, technologies, methodologies, and client challenges. Continue to enhance the Data Strategy and Analytics team's menu of services Design team resources: Deliver best-in-class solutions and insights for data-driven decisions Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions. Building internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices. Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.

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