Paid Social Specialist (Contractor)

About the role

We are seeking a strategic and hands-on Paid Social & Audience Growth Specialist to lead the planning, execution, and optimization of paid social campaigns across our portfolio of owned and operated media properties. This role will report to the VP, Client Services. You will collaborate cross-functionally with Account Management, Ad Operations, Media Planning, Production and Editorial teams to drive audience acquisition, engagement, and revenue growth through paid social channels. This role is ideal for a creative-first performance marketer who combines analytical rigor with strong storytelling instincts. You will leverage creative strategy, platform expertise, and performance insights to support campaign success and efficiency while strengthening our audience growth engine.

Responsibilities

• Lead the strategy, planning, execution, and optimization of paid social campaigns to support audience growth and business objectives across multiple media brands and platforms.
• Develop and implement scalable audience acquisition, retention, and engagement strategies across key social platforms, including Meta, TikTok, YouTube and emerging channels.
• Manage campaign setup, targeting, budget allocation, pacing, and performance optimization, while maintaining clear testing roadmaps and measurement frameworks.
• Partner with Creative, Production, and Editorial teams to develop high-performing ad creative, providing strategic direction informed by performance data and audience insights.
• Analyze campaign performance on an ongoing basis, identify optimization opportunities, and translate data into actionable insights and clear reporting for stakeholders.
• Collaborate with cross-functional teams to ensure paid social efforts align with broader content, marketing, and revenue strategies across all owned and operated properties.
• Monitor industry trends, platform updates, and emerging best practices to continuously improve performance and identify growth opportunities.
• Oversee tracking implementation, including pixel management, troubleshooting, and ensuring data accuracy across platforms and analytics tools.
• Provide leadership and guidance to internal team members and external partners as needed, helping establish best practices, workflows, and scalable processes.
• The Impact You'll Make:

Requirements

• 5+ years of hands-on experience managing and scaling paid social campaigns, preferably within a media, publishing, or digital content environment.
• Proven success driving audience growth, engagement, and performance through paid social channels.
• Strong expertise across major paid social platforms, including Meta, TikTok, YouTube, and others.
• Deep understanding of creative strategy and its impact on performance, with experience guiding creative development and testing.
• Strong analytical skills and experience with performance reporting, attribution, and optimization.
• Experience managing budgets, forecasting performance, and scaling campaigns efficiently.
• Familiarity with tracking infrastructure, including pixels, conversion events, and troubleshooting discrepancies.
• Excellent communication and collaboration skills, with the ability to work effectively in a remote, cross-functional environment.
• Self-starter who is highly organized, proactive, and comfortable operating in a fast-paced, evolving media landscape.
• Deep passion for culture, community, and purpose-driven brand work
• Advocate for diversity, equity, and inclusion both internally and externally.
• Be a leader and embrace our team's core values: Culture First, Play Like a Team, Pave The Way, Care, and Think Big.
• Hourly Bill Rate: We take a market-informed approach to contractor bill rates. The antici

Benefits

Additional Information

Culture Speaks, My Code Listens! We are the leading media company and marketing agency for growth audiences, the fastest-moving and most culturally influential consumer segments in the U.S. We define growth audiences differently: not just by age, but by expanding economic power, cultural influence, and market impact across generations. At My Code, listening is our core engine. It is our tool, our hiring strategy, and our approach to every brief. We listen intently to the audiences shaping tomorrow, allowing us to move our clients into authentic, uncharted territory. My Code is majority-owned by Ariel Alternatives LLC's Project Black, which aims to scale businesses to serve as suppliers-of-choice to Fortune 500 companies. For more information, please visit www.mycodemedia.com

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