Associate Manager, Performance Marketing

About the role

We are the Wellbeing Collective Group at Unilever, focused on building and growing brands in the health and wellness space. Wellbeing is a large and dynamic global category that spans Vitamins, Minerals and Supplements, alongside adjacent areas of functional hydration and nutrition. Unilever's Wellbeing Collective Group brings together a portfolio of high growth health and wellness brands built to help people feel better every day. The group includes a set of category leading brands acquired in the US including OLLY, Liquid I.V., Nutrafol, SmartyPants, Welly and Onnit, as well as Equilibra (Italy). Each brand is distinct in purpose, proposition and culture, yet united by a shared focus on delivering superior consumer experiences across health and wellbeing. We are committed to continuing to grow this strategic business for Unilever by leveraging the full strength of Unilever's capabilities, including expanding the reach of our portfolio internationally. We work in an agile, fast-moving environment, collaboratively within the team and with our Unilever colleagues around the world. We work in a project-based, networked way where everyone needs to be able to take a step back and think strategically, as well as roll up their sleeves and get their hands dirty, to be entrepreneurial and experiment, as well as bring in the best of Unilever and work the structures of a large company, and to take charge and lead, as well as follow and support others. ROLE PURPOSE We are looking for an Associate Manager, Performance Marketing to drive the performance of our Amazon business and performance marketing budgets, as well as direct-to-consumer (DTC) channels, ensuring data-driven decision-making, marketing optimization, and revenue growth. This role will sit at the center of our digital efforts, bridging marketing, sales, and operations to maximize impact. As a priority channel for the Wellbeing Collective in Canada and the Liquid IV and OLLY brands, we are increasing budgets, resource and focus to meet our aggressive growth targets, we need someone who is fluent in Amazon strategy, digital marketing performance, and eCommerce analytics. This role requires close collaboration with internal teams, specialist agencies, and external partners to ensure the success of our Amazon, website DTC, and affiliate marketing initiatives. WHAT YOU'LL DO (KEY RESPONSIBILITIES) Amazon & Performance Marketing Own and optimize Amazon sales strategy for Liquid IV and OLLY, ensuring efficient spend and high ROI. Track spend efficiency, performance metrics, and competitive positioning on Amazon. Identify gaps, risks, and opportunities to improve conversion rates and revenue growth. Implement A/B testing strategies to optimize advertising performance and drive continuous improvement. Analytics, ROI & Optimization Monitor and analyze marketing performance metrics, ensuring investments deliver measurable results. Provide granular reporting on ROI, marketing spend, and conversion performance. Drive data-led decision-making across digital marketing initiatives. Cross-Functional Collaboration & Agency Management Act as a bridge between marketing, sales, and operations, ensuring alignment on digital strategies. Manage relationships with specialist agencies and vendors, ensuring seamless execution of campaigns. Work closely with internal teams to track performance, troubleshoot issues, and scale best practices. DTC & Website Support Assist leadership in website sales growth, improving conversion rates and optimizing user experience. Support stakeholder-led initiatives focused on increasing website traffic, driving sales growth, and improving customer retention. Explore and manage affiliate marketing opportunities to drive additional revenue streams. Work with specialist agencies to enhance SEO, paid media, and digital advertising performance. Required Qualifications: Bachelor's degree in Marketing or related field 2+ years of experience in digital marketing, e

Benefits

Additional Information

ABOUT UNILEVER With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. We work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our collaborative and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future. Location: Toronto, Canada (Hybrid )

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