Director of Digital and Brand Marketing

Responsibilities

• Leads the innovation, development and governance of enterprise wide brand strategy, including brand architecture, positioning, and long term brand evolution.
• Establishes brand standards and ensures alignment across digital platforms, physical environments, and member experience touchpoints.
• Partners with senior leaders to ensure brand strategy supports organizational goals, growth priorities, and member experience expectations.
• Oversees the strategy and performance of digital channels (website, mobile, digital communications), ensuring they reflect brand standards and deliver a modern, intuitive member experience.
• Leads digital modernization initiatives, including platform enhancements, UX improvements, and digital journey optimization.
• Guides high level content strategy for digital channels, ensuring clarity, consistency, and alignment with brand positioning.
• Partners with internal teams to ensure digital content supports product understanding, member education, and experience clarity.
• Ensures digital messaging and experience design reflect organizational values, including accessibility and inclusion.
• Collaborates with Product, Operations, Technology, and Member Experience teams to ensure brand and digital experience standards are integrated across the end to end member
• Provides strategic input on physical environment experience design to ensure alignment with digital experience principles.
• Translates business objectives into digital and brand experience KPIs; monitors performance and identifies opportunities for improvement.
• Identifies emerging trends in digital engagement, brand perception, and experience design to guide future strategy.
• Leads and develops a team responsible for digital experience, brand governance, and enterprise content strategy.
• All other duties as
• When You'll Be Working: Monday - Friday: 8:00am - 5:00pm. Full-time 40 Hours a week.

Requirements

• Bachelor's degree in Marketing, Advertising, Business or related field.
• Bonus Points If You Have:
• Experience in a financial institution or other highly regulated environment.
• Master's degree in Marketing, Advertising, Business, or a related field.
• Strong strategic thinking and execution capabilities
• Deep understanding of brand governance, digital channels, content strategy, and external communications
• Data driven mindset with the ability to interpret insights and apply them to decision making
• Excellent written and verbal communication skills, including executive level presentations and public facing communication
• Strong people leadership, coaching, and change management skills
• Ability to manage multiple priorities and lead through ambiguity

Benefits

Additional Information

To maintain a strong connection with our members and local communities and better understand their unique needs , we are currently considering applications from candidates residing in Oregon and Washington for all open positions. We appreciate your understanding as we focus our hiring efforts in these specific regions. And, we encourage all qualified candidates from these states to apply, as we look forward to learning more about your unique skills and experience ! Applicants are encouraged to apply by June 5, 2026, at 5:00 PM PST. Job postings are subject to close early or extend longer than the anticipated closing date. We recommend applying as soon as possible. Where You will Work: Remote role open to candidates residing in Washington (WA) or Oregon (OR). ( Branches ). Pay Range: The target annual pay range for this position is $147,048 - $167,100. The full annual pay range is $133,680 - $200,520. Compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer of employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role. Job Overview: This position leads the enterprise strategy, governance, and modernization of Peak Credit Union's brand and digital experience. Responsible for strengthening brand at a strategic level while advancing the organization's digital presence, member experience design, and cross-channel consistency. Oversees the development of digital experience standards, enterprise brand frameworks, and long-term brand evolution initiatives. Manages a team focused on digital experience, brand governance, and enterprise-level content strategy.

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