Go to Market Manager - Pleo Embedded

About the role

We're looking for a Go-to-Market Manager to join our Pleo Embedded team . In this role, you'll help shape and drive how we bring a brand-new business to market, empowering banks and tech partners to deliver wold-class spend management under their own brand. If you're excited about building something from scratch, writing your own playbook, and owning commercial outcomes end to end, then this is the opportunity for you. Who you'll be working with and reporting to You'll work closely with our Embedded commercial and product leads, collaborating day-to-day with a small, fast-moving team that's still defining how it operates. You'll also partner with Pleo's wider marketing team to bring the Embedded story to life though content, campaigns, and events, and feed insight back into product and commercial to keep everything sharp

Responsibilities

• As a GTM Manager, you will:
• Shape the GTM strategy: define target partners, channels, positioning and messaging for Pleo Embedded as we break into a new market
• Own senior partner relationships: Build and manage relationships with blue-chip platforms and banks, playing a key role in high-stakes commercial conversations.
• Sharpen the value proposition: Refine how we communicate what Pleo Embedded does and why it matters, making a highly technical product feel simple and compelling
• Move deals forward: Support partner through the full funnel, from first interest to signed deal, including RFP responses and commercial discussions
• Collaborate with marketing: Work with Pleo's marketing team to translate the Embedded story into content, campaigns, and events that generate and nurture pipeline
• Test and iterate: be scrappy and hands-on, running experiments, learning fast, and leveraging AI tools to do more with less.
• Feed insight back into the business: Bring market intelligence into product and commercial conversations so what we build, say, and sell stays aligned.
• What you bring
• You'll thrive in this role if you have:
• 4-7 years of experience across consulting and/or startups, ideally in a mix of roles rather than one narrow track
• Senior stakeholder management: You've built and maintained relationships at a senior level and know how to navigate complex organisations
• End-to-end GTM exposure: You understand how the full funnel works, from positioning and messaging through to pipeline and deal close, even if you're not a specialist in any one area
• Strong commercial instincts: You're comfortable with numbers, know how to measure, and can hold your own in commercial discussions
• Exceptional communication skills: You can take a complex, technical product and make it land clearly with a non-technical audience
• A scrappy, self-directed working style: You're energised by ambiguity and blank pages, not unsettled by them
• The ability to balance strategy and execution: You can shape a plan on Monday and roll up your sleeves to deliver it on Tuesday.
• Bonus if you had exposure to fintech, SaaS, payments, embedded finance, or the SME space
• Why is this role a good fit for you
• This role is a good fit for you if:
• You've built your career in client-facing or consulting roles and now want to own something commercially, end to end.
• You're energised by early-stage challenges: where the playbook doesn't exist yet and you get to write it
• You're a generalist who enjoys moving between strategic thinking and hands-on delivery without losing momentum
• This role is not a good fit for you if:
• You prefer a clearly defined remit and a mature, process-driven environment
• You're looking to specialise deeply in one function (pure marketing, pure sales) rather than operate across all of them
• You need a large team around you to get things done: this is a small, scrappy setup where you'll need to create your own momentum
• How you'll develop in thi

Benefits

Additional Information

About Pleo Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we're changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike - with a vision to help all businesses 'go beyond'. The word 'Pleo' actually means 'more than you'd expect', and living by that mantra has been the secret to our success over the last 10 years. Now, we're at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we can't say we've got this whole thing figured out. And frankly, that's half the fun! What we can say is that we're a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together.

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