Paid Social Specialist

About the role

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a Paid Social Specialist, you will help build, launch, and improve Paid Social campaigns (primarily Meta; plus TikTok, Pinterest Performance+, Snapchat, Reddit as relevant) to grow new customers and revenue, while keeping efficiency on track. You'll follow clear playbooks, turn performance and creative learnings into next actions, and try new ideas in controlled environments before wider rollout. You'll partner closely with Creative, Analytics, Product/Bliss Point, and senior Channel Leads in your Pod, communicate clearly, and document what works so the team can reuse it. We align scope and expectations to our job architecture for consistency and transparent progression.

Responsibilities

• Client‑Centric
• Support client updates and weekly reporting with accurate, on‑time inputs; explain results and next steps in plain language tied to goals.
• Execute approved changes (e.g., promo, budget, pacing) within guardrails; escalate when trade‑offs are needed.
• The Tinuiti Way
• Own day-to-day campaign execution across Paid Social (Meta, TikTok, etc)
• Apply solid Paid Social craft (creative + audience + signal quality) and grow your awareness of how Social connects to Search, Commerce, TVAD, and Creative.
• Escalate deviations promptly, capture outcomes in the standard readout format, and share feedback through existing channels.
• Product‑Led
• Operate platform features (Meta Ads Manager including Advantage+/basic value optimization/CAPI; basic TikTok Ads Manager; Pinterest Performance+ as relevant) using checklists; run controlled pilots and monitor outcomes before scaling.
• Use team‑shared Bliss Point signals (e.g., simple Forecast snapshots, Creative Insights) to guide day‑to‑day optimizations; log issues and feedback for Product/Analytics partners.
• Data & Measurement‑Driven
• Monitor performance daily/weekly; build accurate recurring reports; run basic A/Bs with predefined success criteria and a simple read cadence; keep budgets and pacing healthy.
• Maintain data quality using checklists (pixel/CAPI basics, event checks, UTMs/GA4 alignment); partner with Analytics to validate reads and resolve anomalies.
• Owner Mindset
• Manage a clear work queue; deliver on time; reduce rework and non‑converting spend (e.g., limit creative fatigue, de‑dupe overlapping audiences, avoid learning‑phase resets); close the loop with documented learnings.
• Ways of working and values
• Greatness attracts Greatness: Seek feedback, hone your craft, and embrace new tools and AI.
• Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.
• Culture of ownership: Move fast, cut waste, and own results end‑to‑end.
• Professional & Technical Qualifications
• 2+ years in Paid Social execution with hands‑on builds, launches, pacing, and optimizations; strong familiarity with Meta Ads buying.
• Preferred: experience buying on TikTok, Pinterest Performance+, Snapchat, Reddit, and / or LinkedIn.
• Comfortable with GA4 and platform analytics; can turn data into clear next steps.
• Strong communication and collaboration; confident handling client updates with support.
• Advanced Excel/Sheets and presentation tools; Bachelor's degree or equivalent experience.
• KPIs
• Growth support: Contribute to qualified reach, new‑customer acquisition, and revenue from Paid Social.
• Creative: Faster creative innovation cycles and higher win rate; reduced fatigue.
• Audience and signal: Expand high‑intent audiences; improve pixel/CAPI/event health; fewer "limited learning" cases.
• Innovation cadence: Deliver small, safe innovations (creative, audience, bidding, format) and record decisions and learnings.
• Product/AI adoption: P ilot and adopt

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