Manager, SEO

About the role

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to optimization of search at Ovative Group can't be found anywhere else. We measure and optimize search at the enterprise level to a KPI we call enterprise marketing return (EMR), an ROI-focused approach that measures the holistic impact of our channels. EMR includes revenue from ecommerce/in-store channels, value of new customer acquisition, incrementality, and margins. Our clients are household names that span multiple industries, including retail, social networking platforms, healthcare, education, CPG, and hospitality. The Ovative Group Manager, SEO position is an opportunity for a passionate, experienced candidate to take the next step in a leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical thinking and prioritization, phenomenal client management, inspiring team leadership, and a high degree of passion and subject matter expertise in SEO. Their role will be pivotal in helping Ovative continue our journey toward measuring and optimizing search to the its enterprise impact and redefine the measure of marketing success. Responsibilities of a SEO Manager: Performance-driven SEO program management & execution: Consistently develop high-impact SEO program strategies and roadmap management to grow our client's organic search performance Possess deep, results-oriented SEO subject matter expertise with a proven track record of driving organic performance in enterprise settings Lead day-to-day management of client SEO programs across an enterprise client portfolio including: Technical auditing and optimizations on large sites (>100k pages) Helping clients navigate the evolving landscape of SEO as AI integration and user adoption scales On-page optimization activities, such as keyword research, metadata development, internal linking, and more Content strategy development and execution, such as content auditing, gap analysis, strategy execution, and more Local program optimization of site, partners, and tools such as Yext and Google Business Profiles Automating reporting views within analytics platforms to scalably identify key drivers of performance through impactful weekly & monthly insights Off-page optimization activities, such as link building, link reclamation, and outreach Collaborating with paid search teams to create and refine holistic search strategies that maximize efficiency and drive growth Ability to work closely with client-side implementation teams (development, product/UX, content, etc) to define requirements and brainstorm solutions to a variety of SEO recommendations Be effective in driving change - navigate ambiguity and large organizations with ease to maximize the impact of our work Regular analysis and effective communication of program performance at granular levels to audiences ranging from day-to-day stakeholders up to C-suite Client relationship management: Lead day-to-day management of client organic search programs including: Clearly defining program objectives, tactics, and KPIs Developing and delivering client communication Owning project management, communicating status / progress against open initiatives Effectively manage client relationship and establish trust and credibility Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact Deliver Ovative's unique client experience by making their Ovative interactions the best part of their day Own, manage, and grow the overall relationship of some of Ovative Group's largest clients Team leadership and employee development: Lead, manage, and grow an exceptional team of high-performing direct reports Provide meaningful, impactful feedback proactively to direct and indirect reports Review deliverables, align on strategies, be a thought partner, and remove roadblocks Conduct r

Benefits

Additional Information

About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

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