Vice President of Community & Brand

About the role

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden-empowering solo and small group practitioners to thrive alongside their clients. Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work. At SimplePractice, we are dedicated to supporting the independent mental health practitioners who dedicate their lives to helping others. We are seeking a visionary Vice President of Community and Brand to serve as the connection point between our efforts to support practitioners and the practitioners themselves. Reporting directly to the Chief Marketing Officer, you will lead a multidisciplinary team, spanning Social Media, Community Management, Events, PR, Livestreams, and more, to cultivate a relationship with our customers that is rooted in radical empathy. Your mission is to scale our community efforts into a primary engine for how we build trust with practitioners, transforming how we listen to, support, and lead the dialogue within the mental health ecosystem. You will be one of the most visible human faces from our company, ensuring that as we innovate, our customers always feel seen, heard, and championed.

Responsibilities

• Strategic Leadership & Scaling: Architect and execute a comprehensive community and brand strategy that drives improvements in brand sentiment, product adoption, and long-term customer retention.
• Omnichannel Community Management: Oversee our online communities, in-person clinician meetups, event experiences, and advisory groups such as the SimpleCircle customer advisory board to ensure a continuous, high-value feedback loop between our users and our product teams.
• Executive & Product Storytelling: Produce high-impact live streams and digital content, humanizing our decision-making process and building transparency with our community.
• Influence & Advocacy: Build and manage our connections with a robust network of industry influencers and brand ambassadors to drive meaningful dialogue across the internet and at key industry forums.
• Integrated Brand Communications: Direct all Public Relations (PR) efforts and social media channels to ensure a cohesive, authoritative, and empathetic voice across all relevant aspects of the mental health landscape where we have the right to contribute.
• Innovation & Tech Integration: Identify and adopt emerging technologies, including the ethical and efficient use of AI, to enhance community interactions without losing the "human touch."
• Resource & Budget Management: Manage departmental budgets and apportion resources toward high-impact projects that balance creative innovation with measurable business outcomes.
• Desired Skills & Experience
• (Active practitioners are welcome and encouraged to continue practicing on a part-time basis)
• Business & HealthTech Acumen: 8+ years of employment in a corporate environment, ideally within a SaaS or HealthTech company (Mental HealthTech is a significant plus).
• Marketing Experience: Proven experience managing diverse marketing functions, specifically across social media channels, PR, and large-scale event production.
• Digital & Technical Fluency: A "see around corners" strategist who is comfortable with rapidly evolving digital trends. You should have a bias for experimentation and a high degree of comfort leveraging modern technology and AI tools.
• Creative Innovation: A track record of breaking new ground with fresh, innovative executions rather than "retreading" old marketing playbooks.
• Relationship-Fir

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