Senior Content Analyst - Social Media

Responsibilities

• Develop and lead social media-led content strategies that drive awareness, consideration, and conversion, with a strong focus on influencing sales and business outcomes
• Translate business and brand objectives into content pillars, messaging frameworks, and platform-specific approaches
• Lead social content direction across organic and paid channels, ensuring alignment with broader owned channels (web, email, print, etc.)
• Identify content opportunities that support brand reputation, education, sales enablement, and member engagement
• Partner with demand generation to align paid social targeting, messaging, and strategy
• Serve as the content strategy lead within cross-functional teams to embed content early in planning and execution, collaborating with b rand, communication , creative and marketing partners
• Develop clear, strategic creative briefs and guide execution across internal teams and agency partners
• Create and contribute to social-first content, including graphics and videos with the ability to concept, script, produce and participate as on-camera talent as neede d
• Ensure all content aligns with brand voice, channel best practices, and audience needs while optimizing for performance
• Manage editorial calendars, identify content gaps, and support workflow execution using tools like SproutSocial
• Track and optimize performance, leveraging data and insights to continuously refine content strategy
• What You Bring
• Bachelor's degree or advanced degree (where required)
• 5+ years of experience in related field.
• In lieu of degree, 7+ years of experience in related field.
• Bonus Points
• Experience working with content creation software such as C anva or C apCut
• Exposure to Ai creation tools
• What You'll Get
• The opportunity to work at the cutting edge of health care delivery with a team that's deeply invested in the community
• Work-life balance, flexibility, and the autonomy to do great work
• Medical, dental, and vision coverage along with numerous health and wellness programs
• Parental leave and support plus adoption and surrogacy assistance
• Career development programs and tuition reimbursement for continued education
• 401k match including an annual company contribution
• Learn more
• Where You'll Work
• Our Hybrid Flex approach is built on presence with a purpose - giving you flexibility to work remotely with intentional in-person connection - that supports a workplace that's flexible, connected, and future focused.
• In a Hybrid-Flex role, you'll work in the office at least two days a week for collaboration and connection. In a Remote Flex role, you'll work virtually, with a few in-office visits each year for meaningful moments that matter.
• Whether your role is Hybrid Flex or Remote Flex depends on the nature of the work and distance from our Durham headquarters. We welcome candidates from outside the local area and in any states listed on this job posting. Onsite expectations will be discussed during the interview process.
• #LI-Hybrid
• Salary Range
• *Based on annual corporate goal achievement and individual performance.
• $81,068.00 - $129,708.00

Benefits

Additional Information

Job Description The Content Strategist is responsible for developing and leading content strategies, with a heightened focus on social media, that educate, inspire, and empower key audiences while advancing Blue Cross NC business and brand priorities. This role translates enterprise, campaign, and integrated planning strategies into clear, audience-driven content approaches across social media, blog content, newsletters, print, and other owned content channels. The Content Strategist takes a holistic view of content, ensuring stories, messages, and information are delivered in the right formats, through the right channels, at the right moments to guide audiences from awareness to consideration to conversion. This role partners closely with integrated teams including brand and campaign strategists, content creators, channel owners, and performance marketing partners to shape content that is intentional, integrated, and effective. Senior Content Analyst - Social Media

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