Director, Data Science, Blu.

About the role

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. What Is blu. blu. is Horizon's omni-marketing capability that is powered by a Connected Marketing Platform, built in-house from the ground up. The foundation of this platform is an Identity Framework built upon our relationship with TransUnion, whose PII data acts as our identity spine. By integrating with agency partners who have deterministic data assets we have licensed and attached 11K+ attributes to bridge the gap between martech and adtech to deliver a true 360 consumer view. This enables brands to engage customers and prospects across all journeys. Our portfolio of solutions and products are designed to complement a clients' existing tech. Proprietary insights tools enhance profiles with psychographic attributes and custom models identify and assign propensity against audiences based on KPIs. We have a central, connected, user-friendly platform for insight development, audience creation and activation. Our Solutions & Services are built on top of the Connected Marketing Platform offering bespoke capabilities across business strategy, planning, activation, measurement and optimization. Job Summary The Director, Data Science is a strategic and technically skilled senior data scientist tasked with leading a variety of innovative and investigative projects on behalf of Horizon agencies and their clients. The role combines hands-on analytics expertise, people management and client-facing solution design and will define and influence Horizon data strategy and product direction. Leadership in this role often requires an ability to work cross-functionally with Client Architects and other teams key to the data acquisition through client presentation and will supervise a team ranging from 2 to 6 data scientists/analysts. As a result, they themselves must demonstrate a collaborative spirit and strong communication skills. They will be expected to become expert in all the data assets within Horizon's proprietary Connected Marketing Platform called blu. and take ownership of specific data sources and client accounts.

Responsibilities

• 20% Leadership & Team Management
• Act as a collaborative partner to the business and all stakeholders
• Proactively engage to solve problems for our clients and to strategically impact the growth and success of their business results
• Managing internal timelines and set expectations on workstreams and projects
• Participating in daily standups ensuring they and their team are meeting delivery commitments
• Assigning tasks/projects to team members, estimate workload, understand capacity and utilization
• Proactively identify and, when required, escalate issues and blockers striving to avoid business/client impact
• Working with Client Architects and Data Solutions to outline all work required fulfill requests and generate outputs
• Coach and manage performance of direct reports
• Provide input to team training and development
• 20% Product Innovation & Management
• Operate as a Product Innovator and become a Product expert and power user, to drive continuing improvement in both in the analysis and results being supported by AI and the continuing custom solutions built on top and around those
• Experience with the ongoing operation and support of a Product in development and/or production
• Ability to ensure design principles that scale and can be repeatable and/or extensible to other clients or industries
• Experience with release management processes, including all levels of testing (Alph, Beta, QA, UAT)
• Ability to define features, models, queries and requests with highest value of automation and incorporation into blu+ product
• 30% Solutions Design & Innovation
• Ability to understand and leverage blu. structured and unstructured data
• Identification of new analysis techniques for accounts and categories of accounts
• Data transformation/mining and generation of insights to explain audience performance and inform optimiza

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