Senior Social Media Manager
External
Unity · San Francisco, CAFull-timeOn-site1mo ago
CopywritingLeadershipUnity
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About the role
The Unity Global Communications team is seeking a Senior Social Media Manager to serve as the lead expert for our global social presence. We are looking for a seasoned strategist who can bridge the gap between high-level brand goals and sophisticated channel execution. You will support owning our social ecosystem, driving a unified strategy that integrates organic storytelling, targeted paid amplification, and specialized executive communications.
Responsibilities
- Strategic Portfolio & Optimization: Own the prioritization, delivery, and performance of a comprehensive social portfolio. You will apply an expert-level understanding of platform algorithms and audience behaviors to optimize content for maximum reach and engagement.
- Integrated Paid & Boosting Strategy: Serve as the subject matter expert for social performance, designing sophisticated paid/boosting frameworks to amplify Unity's most critical stories.
- Executive Social Presence: Own the end-to-end social strategy for Unity's executive leadership (VP+ level). You will act as a strategic consultant, shaping their digital voices to influence the industry landscape.
- Cross-Functional Influence: Act as a key collaborator across business units, engaging with peers and Directors to ensure social initiatives support cross-company projects.
- Operational Excellence: Identify and implement more efficient ways of achieving success, reducing complexity in our social workflows, and anticipating potential roadblocks before they impact delivery.
Requirements
- Experience: 8 -10+ years of experience in social media strategy, communications, or digital marketing, with a proven track record of managing complex portfolios for global brands.
- Strategic Mastery: A practitioner who navigates with ease between ground-level execution and big-picture views, ensuring both are reflected in the final output.
- Advanced Social Expertise: Deep technical knowledge of social platforms, particularly the interplay between organic content and paid growth strategies.
- Autonomous Execution: A professional who delivers high-quality work based on their own judgment, requiring only occasional refinement on the most complex projects.
- Team Development: A mentor-mindset with the ability to identify opportunities to further develop team capabilities and workstream dynamics.
- You might also have
- Content Creation Capabilities: Hands-on experience in short-form video production, design, or copywriting to help prototype or refine social-first assets.
- Industry Insight: A deep understanding of the gaming, ad tech, or real-time 3D technology landscape.
- Additional information
- Relocation support is not available for this position
- Work visa/immigration sponsorship is not available for this position
Benefits
At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.Life at UnityPursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.ThisHealth insurancePaid time offEquity / stock options
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