Senior Email Marketing Specialist

About the role

Gypsy Collective is looking for a Senior Email Marketing Specialist to join our marketing team and take ownership of our email marketing strategy, infrastructure, and team performance. We are looking for a proactive and data-driven leader who can drive email channel growth, ensure excellent deliverability, build scalable processes, and lead a team of email marketing specialists toward achieving ambitious business goals. 📅 Your daily adventures include: Owning and executing the email marketing and lifecycle communication strategy; Leading and developing the Email Marketing team, while planning and distributing priorities across the function; Managing audience segmentation, automation workflows, triggers, and A/B testing initiatives; Owning email deliverability, sender reputation, domain management, and email infrastructure setup (domains, DNS, sending environments); Working with HTML email templates and ensuring responsive email experiences; Monitoring campaign performance and key KPIs, turning insights into actionable improvements; Collaborating closely with CRM, Design, Content, Product, Analytics, and Technical teams to improve customer communication and business outcomes; Exploring new tools, opportunities, and best practices to continuously improve email marketing performance. 🧭 What makes you a great match: 3+ years of experience in Email Marketing, including at least 1 year in a leadership or senior role; Hands-on experience with email marketing platforms (e.g., Customer.io, Braze, Klaviyo, Campaign Monitor, or similar); Strong understanding of email deliverability, sender reputation management, and email infrastructure; Experience managing domains, domain warming processes, DNS settings (SPF, DKIM, DMARC), and email authentication protocols; Experience setting up and maintaining email-sending infrastructure and monitoring its performance; Strong understanding of email marketing KPIs and performance optimization techniques; Experience with segmentation, automation, lifecycle marketing, and customer journey mapping; Advanced knowledge of A/B testing methodologies and data-driven decision-making; Working knowledge of HTML/CSS for email development and troubleshooting; Strong leadership, communication, and stakeholder management skills; Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously; 💸 Flexible payment options: choose the method that works best for you. 🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care. 📈 Learn & grow: We cover courses and certifications - and offer real opportunities to grow your career with us. 🥐 Benefit Сafeteria: Choose what suits you - sports, language courses, therapy sessions, and more. 🎉 Stay connected: From team-building events to industry conferences - we bring people together online, offline, and on stage. 💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow. 🕘 Your schedule, your rules: Start your day at 9, 10, or even 11 - we care about results, not clock-ins. If this role sounds like a good fit for you, we'd love to hear from you - apply and tell us a bit about yourself.

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