Online Store Manager

Responsibilities

• Own the online store
• Manage daily operations across markets and Lely Centers
• Ensure product catalogues, pricing and availability are correct
• Identify and solve issues in flows, orders and content
• Drive commercial performance
• Improve conversion, repeat orders and adoption
• Monitor and act on KPIs (conversion rate, order frequency, revenue, usage)
• Translate insights into concrete improvements
• Make the store work for farmers and LCs
• Optimize usability for real-life farm usage (fast, practical, reliable)
• Improve key flows (repeat ordering, subscriptions, service interaction)
• Gather feedback and translate it into improvements
• Coordinate execution across teams
• Work closely with marketing, logistics, clusters and Lely Centers
• Align campaigns, product availability and customer journeys
• Ensure plans actually land in the store
• Drive continuous improvement
• Identify opportunities to improve performance and flows
• Work with Product / IT to implement changes
• Act as the business owner of the platform
• What is your experience?
• You are a hands-on, commercially driven professional who likes to take ownership and improve things in practice.
• You have:
• 5+ years experience in e-commerce / digital commerce / online retail operations
• Strong understanding of online buying journeys and conversion
• A data-driven mindset (you turn data into action)
• Experience with CMS, product data and platform management
• Strong stakeholder skills (without formal authority)
• You are:
• practical and structured
• focused on execution and results
• comfortable working without direct reports
• motivated to make things work in real-life situations
• Why this role matters
• The Lely Store is a key capability in our future commercial engine.
• In this role, you contribute directly to:
• improving farmer experience
• increasing commercial performance
• scaling a digital channel alongside Lely Centers
• Working at Lely means contributing to sustainable progress within one of the most innovative organizations in the Netherlands. You contribute to making the agricultural sector future-proof - and we make sure that you get all the space, resources and support you need to do so.
• An international working environment with opportunities for own initiative and entrepreneurship.
• Excellent working conditions, including up to 8 weeks of vacation per year and a good pension scheme.
• A salary within the scale of € 5.015 - € 7.163 gross per month, in which we like to see opportunities for growth from your starting salary towards the future
• Good growth opportunities: you are in control of your development and can choose from various training courses through our Lely Academy - from personal development to job-specific training.
• Enjoy fresh coffee and tea from our own barista, with milk straight from our farm, as well as a healthy and affordable company restaurant.
• A healthy work-life balance thanks to our hybrid work policy: you work at least three days a week on Campus, with flexible working hours and plenty of room to spend extra time on site (between 06:00 and 20:00).
• A free shuttle bus will take you to and from the metro in Maassluis, so your workday starts and ends smoothly.
• Successes need to be celebrated: from anniversaries to Christmas parties - at Lely we know how to do it!
• Recruitment & selection agency, consultancy, and/or secondment agency?

Benefits

Additional Information

Online Store Manager At Lely, we are building the next step in our commercial model. E-commerce is a key part of that: enabling farmers to easily purchase consumables and supporting Lely Centers with a scalable, digital channel. We are looking for an Online Store Manager who will own and improve the performance of the Lely Store in practice. This is a hands-on ownership role, focused on execution, performance and making the platform work for customers and Lely Centers Your role You are responsible for the day-to-day operation and commercial performance of the Lely Store. You make sure: the platform runs smoothly customers can easily order and use it Lely Centers are supported in using the channel performance improves continuously You sit at the intersection of: business customer experience data daily execution

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Lely1? Share your experience