Sr. Director Marketing Strategy

About the role

Lead digital demand generation strategy for the Commercial segment within the Corporates business, with accountability for pipeline contribution and growth. Build and scale integrated, digital-first demand programs designed to acquire and engage commercial and SMB customers. Develop demand strategies across multiple product segments, aligning messaging, channel strategy, and investment to customer needs and buying journeys. Drive full-funnel marketing programs across paid media, email, web, nurture, lifecycle marketing, and conversion optimization. Partner closely with Sales, Product Marketing, Content, Digital, and other cross-functional teams to deliver coordinated campaigns that support business priorities. Use data, testing, and performance insights to optimize demand generation effectiveness and improve return on marketing investment. Establish measurement frameworks and reporting to track funnel performance, pipeline impact, and campaign effectiveness. Manage budget allocation across programs and channels, prioritizing investment based on business goals and performance. Lead cross-functional teams and external partners to ensure strong execution and continuous improvement. Champion modern marketing capabilities, tools, and processes that improve scale, efficiency, and performance. About you Required Qualifications 15+ years of experience in B2B marketing, with significant experience in digital demand generation, growth marketing, or performance marketing. Proven success marketing to commercial and/or SMB audiences in a B2B technology, SaaS, or information services environment. Demonstrated experience building and scaling digital demand programs across multiple channels and customer segments. Strong expertise in demand generation disciplines, including paid media, lifecycle marketing, email, web, nurture, and funnel optimization. Experience supporting growth across multiple products or solution areas, with the ability to tailor strategies to different customer segments and buying motions. Strong analytical and strategic skills, with experience using data and insights to guide investment decisions and performance improvement. Proven ability to work effectively across a matrixed organization and influence cross-functional stakeholders. Strong leadership, communication, and collaboration skills. Bachelor's degree required.

Requirements

• Experience in a complex, multi-product B2B business.
• Experience building scaled demand generation programs for commercial segments beyond enterprise or field-led models.
• Familiarity with marketing automation, CRM, analytics, and attribution tools.
• Experience leading high-performing teams and agency partners.
• Advanced degree preferred.
• #LI-TV1
• What's in it For You?
• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess

Benefits

Additional Information

Summary of the Role The Senior Director, Commercial Growth Marketing will lead digital demand generation strategy for the Commercial segment within the Corporates business. This role is responsible for building and scaling modern, data-driven demand programs that drive awareness, pipeline, and revenue across a portfolio of solutions serving Commercial and SMB customers. This leader will bring deep expertise in B2B technology marketing, with a strong track record of building scalable digital demand engines across paid, owned, and lifecycle channels. The ideal candidate has experience driving growth across multiple product segments, understands how to reach and convert commercial audiences at scale, and can partner effectively across a complex, matrixed organization.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Thomson Reuters? Share your experience