Senior Director, Economic Insights

About the role

Life360 sits on one of the most unique behavioral datasets in consumer tech - real-time location, family dynamics, driving patterns, etc., but translating that into earned media and commercial insight requires someone who understands both the economic signals and the data infrastructure limitations. The Sr. Director, Economic Insights is the person who construes Life360's first-party data and business metrics into narratives that resonate primarily with external audiences. This role will report to the VP of Communications to focus on delivering data-led stories. You will also partner closely with the Data Science and Analytics team. This isn't a cookie-cutter role. We're looking for a left and right brain person who can identify and tell data-led stories publicly. Together with the communication team, we will position Life360 as the #1 brand for making everyday family life better, fostering awareness, building reputation, and increasing engagement among families and stakeholders (including employees) worldwide. Your curious mindset will uncover insights and trends from millions of data points. You will turn these insights into narratives that shape how the world understands families. Life360's data storytelling capability is early-stage. You'll be working with a time series that's shorter than ideal for seasonal analysis, and you'll also be navigating compute constraints for geographic aggregations. The upside is that the underlying dataset is genuinely differentiated, and you'll be developing the methodology rather than inheriting someone else's. The US-based salary range for this position is $215,000 - $315,000 We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

Responsibilities

• Create thought-leading economic research and analysis leveraging Life360 data and external datasets to surface new insights about families and the business
• Write benchmark reports and publish insights
• Serve as Life360's public spokesperson on family behavior and consumer mobility trends, engaging media and speaking at industry events in partnership with Comms
• Build repeatable seasonal adjustment frameworks for retail/food service visit trends; own caveating methodology when data history is less than 3 years
• Develop a pipeline of data PR narratives (brand-specific and category-level) for economic/consumer/financial press
• Identify where Life360's first-party data creates a differentiated narrative angle
• Collaborate and work with Product, Engineering, Ads and the Data & Analytics team to align on what data infrastructure investments unlock the best storytelling ROI.
• Build relationships with internal and external subject‑matter experts, data scientists, and customers to surface exclusive insights and anecdotes
• Maintain newsroom‑grade standards of accuracy, ethics, and sourcing

Requirements

• Masters degree in Economics, Statistics, Demography and Quantitative Social Science, or related quantitative field (PhD preferred but not required if experience is strong)
• 10+ years of applied economics work - ideally in consumer beh

Benefits

Additional Information

About Life360 Life360's mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU) as of March 31, 2026, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). For more information, please visit life360.com . Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. We are AI Native We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process. Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

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