Marketing Director - Asia

Responsibilities

• Lead and manage a team of marketing professionals with varying expertise.
• Ensure the marketing team is equipped with the right tools, platforms, and frameworks to meet client needs and deliver on committed marketing plans.
• Support a diverse client base spanning major sporting events, commercial musical theatre, festivals, clubs and agricultural shows.
• Leverage capabilities across distribution platforms to enhance campaign outcomes.
• Collaborate with key clients to scope, plan, and deliver impactful projects aligned with partnership plans.
• Make sure all owned, earned, and paid channels are being utilise as per the regional strategy to achieve sales targets and performance KPIs.
• Drive continuous improvement in client satisfaction across the marketing function across all platforms.
• Partner with the regional sales team to contribute to tender responses and sales proposals with compelling marketing narratives.
• Collaborate with Global music teams, Client Development Managers and Operations to ensure consistent success in on-sale execution and event delivery outcomes.
• Meet with clients at key stages of the sales cycle planning, post-sale, and post-event to encourage the use of all available marketing channels, provide strategic recommendations, manage team involvement, and analyse event performance data.
• Collaborate with Fan Engagement, Communications, and Content teams to ensure timely and accurate delivery of marketing and fan messaging. Monitor CSAT scores regularly and identify opportunities to optimise communication and improve the overall fan experience.
• Collaborate with the Marketing Technology and Insights teams on strategic marketing initiatives that drive campaign scale and improve efficiency, with a focus on automation, measurement, attribution and reporting for key clients.
• Monitor competitor and industry trends to inform investment, including emerging channels and measurement changes.
• Think strategically across Ticketmaster's marketplace of sports, concerts, live events and more.
• To adhere to quality management, safety and environment company policies
• WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
• 5+ years' experience in a senior client marketing role, managing multiple high-value accounts across both B2B and B2C landscapes, with demonstrated success in campaign strategy, execution, and stakeholder engagement.
• Proven expertise in planning and executing paid media campaigns, either in-house or agency-side, leveraging platforms such as Meta Business Manager, TikTok Business Manager, and third-party ad automation tools.
• Demonstrated ability to manage large-scale media budgets, consistently driving growth and ROI through data-informed strategies and performance optimisation.
• Strong project and time management capabilities, with a proven track record of successfully balancing multiple concurrent priorities, meeting deadlines, and aligning execution with both tactical and strategic business objectives.
• Hands-on experience with customer engagement platforms such as Salesforce Marketing Cloud, Braze, or equivalent, with the ability to build and optimise lifecycle campaigns that enhance fan engagement and customer experience.
• Confident in interpreting, synthesising, and presenting campaign, event, and audience performance data to internal stakeholders and external clients, providing actionable insights and recommendations.
• Ability to distil complex technical concepts into clear, accessible language for diverse audiences, ensuring buy-in and alignment across technical and non-technical teams.
• A forward-thinking and creative marketing leader with a track record of championing innovation, adopting emerging tools and strategies, and embedding new approaches across teams or organisations.
• Desired Requirements
• Strong experience in a hands-on role, planning and executing multichannel campaigns Paid Social Media campaigns at an agency or brand.
• Experience executing Programmatic Media campaigns at an agency or brand.
• Experience working on e-commerce businesses

Benefits

Additional Information

Job Summary: JOB DESCRIPTION - MARKETING DIRECTOR - ASIA Location: Manila, Philippines Division: Ticketmaster APAC Line Manager: VP Marketing APAC Contract Terms: Permanent, 40 hours per week THE JOB Reporting to the VP of Marketing APAC, the Marketing Director - Asia leads Ticketmaster's marketing function across a diverse portfolio of markets, including Thailand, Taiwan, Singapore, Japan and the Philippines. This senior role is responsible for ensuring the regional marketing team effectively applies Ticketmaster's marketing framework to meet the needs of both clients and customers. With a mandate to support ongoing expansion across Asia, the role balances global alignment with local execution. The Marketing Director for Asia delivers key initiatives tied to global, regional and market-level priorities, while driving strategic in-market programmes that support commercial growth and strengthen Ticketmaster's presence across the region.

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