Brand Marketing Manager

About the role

We're looking for a Brand Marketing Manager who thrives in the in-between - the person who can zoom out to see the full picture and zoom in to get things done. You'll report to our Head of Brand Strategy & Communications and work closely with teams across the company. This isn't a role with a narrow lane. At Tin Can, marketing touches everything: the newsletter that lands in a parent's inbox, the brand partnership that introduces us to a new community, the influencer who genuinely loves the product and wants to share it. You'll own a wide range of those touchpoints, and you'll be the connection that keeps them feeling like one cohesive brand. We're looking for someone who is equally comfortable writing a newsletter, managing a project timeline, and hopping on a call to explore a potential collaboration. If you're someone who gets energy from variety, operates well without a lot of hand-holding, and takes real pride in execution, this role was made for you.

Responsibilities

• Newsletter ownership. Own Tin Can's email newsletter end-to-end - developing the content calendar, sourcing stories and updates from across the company, writing and editing copy, and managing send cadence.
• Partnerships & collaborations. Manage incoming partnership inquiries, identify outbound opportunities, and develop relationships with brands and organizations that share our values. You'll know a good fit when you see one and move quickly to explore it.
• Brand influencer identification & outreach. Research and identify brand-aligned creators and influencers, managing gifting, relationship-building, and coordination with our broader growth marketing influencer program to make sure everything feels like one Tin Can.
• Project management & campaign coordination. Keep marketing initiatives on track across multiple workstreams, managing timelines, coordinating stakeholders, and making sure things get from brief to launch without dropping balls.
• Campaign briefs. Develop creative briefs that bring together consumer insights, cultural trends, and cross-functional inputs, giving our creative work a clear strategic foundation before it goes into production.
• Brand stewardship. Help steward Tin Can's brand standards across every consumer touchpoint - from the newsletter to partner materials to campaign assets - so the experience feels cohesive whether someone encounters us for the first time or the fiftieth.
• Marketing materials for cross-functional teams. Be the go-to for internal marketing support, creating and organizing materials for programs like Tin Can Communities, retail, and other teams that need brand-aligned assets and messaging.
• Affiliate program management . Manage and optimize our presence on affiliate and creator commerce platforms (including ShopMy), keeping product listings current, tracking performance, and identifying opportunities to deepen creator relationships.
• Reporting & tracking. Own post-campaign reporting across your areas of ownership - tracking performance, surfacing learnings, and bringing the "why" back to the team so we're always getting smarter about what's working.

Requirements

• 4-6 years of marketing experience, ideally at a consumer brand, DTC startup, or agency with consumer clients. You've touched enough of the marketing mix to know what good looks like across channels.
• Strong verbal and writing skills. Your writing - across everything from email outreach, to partner and campaign briefs, to newsletter copy - is brand-aligned.
• Creative thinker. You approach problems with creativity and have a strong point of view regarding how we show up in the world.
• Experience owning or contributing to email newsletters - you understand what makes people actually open and read them.
• Comfort with influencer and partnership work. You've managed relationships with creators or brand partners and know how to move a conversation forward. You also have a wealth of ideas for how we can engage different audiences.
• Very strong project management instincts. You're the person who builds the tracker, sets the deadline, and follows up without being asked.
• A collaborative, low-ego approach. You'll be working across functions constantly, and your ability to build trust inside the company is as important as your marketing skills.
• Ownership mindset. You're excited about helping to build the future of Tin Can's b

Additional Information

About Tin Can Tin Can is building a safer, simpler way for kids to connect - without smartphones. We're creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today's digital world. We're building a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we're currently living (and who have a sense of humor about it). As we gear up to scale to thousands of families, we're ready to bring on a Brand Marketing Manager to help make it happen.

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