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Transformation and Product Marketing and Communication

External
corebridgefinancial logoCorebridgefinancial · Houston, TX
Full-timeHybrid1w ago
Budget ManagementComplianceCRMLeadershipSalesforceStrategic Planning
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About the role

At Corebridge Financial, we believe action is everything. That's why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow. We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life: We are stronger as one: We collaborate across the enterprise, scale what works and act decisively for our customers and partners. We deliver on commitments: We are accountable, empower each other and go above and beyond for our stakeholders. We learn, improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future. We are inclusive: We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work. Who You'll Work With We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives - for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees. Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming. Lead a team responsible for formulation, execution and optimization of the Transformation and Product marketing and communications strategy in the Retirement Services business. The subject matter expert and "go-to" source for all strategic planning and communications, including message integration across channels, IT and business lines. Responsible for communicating technology and operations enhancements and integrating product development and enhancements within broader marketing communications and content. Job Duties & Responsibilities: Write strategic communications plan and execute deployment of calendar supporting all Transformation work and Product launches and enhancements impacting Retirement Services participants and plan sponsors. Integrate all plans across Marketing and ensure resources are aligned for delivery. Work closely with legal and compliance to support all communications. Be flexible to support new efforts or to adjust timing on planned communications. Partner with and serve in a leading role with various areas of business to improve the overall Wealth client experience and drive core business objectives supporting retention and growth at each stage of the client journey. Develop annual/monthly calendar and socialize with key business partners. Integrate planning with the line of business goals. Work closely with Participant Marketing and Advisor Enablement Marketing teams to integrate the end-to-end experience for new product or transformation initiatives across the marketing organization and provide training and communications to financial advisors about enhancements. Manage and optimize communications programs designed to drive advisor, client and plan sponsor engagement, education, and positive outcomes. Partner with Consumer Insights and Data teams to create a 360 data reporting strategy for campaigns and programs. Lead and optimize list management processes to feed into marketing databases including RPI (Salesforce), Salesforce Marketing Cloud (email platform) and Advisor CRM. Qualifications and Skills: 15+ years group retirement, product or transformation experience 5+ years supporting IT initiatives Confident communication, sound judgement, and the ability to influence senior leadership and external stakeholders in high-visibility situations. Advanced relationship building skills and ability to work across matrixed organizations Must have strong communication and presentation skills including large groups Creative, outside-the-box thinking Strong problem-solving skills Ability to process and analyze complex information/data Advanced multi-tasking skills Deadline driven Budget management skills Strong analytical skills Marketing development and operations experience Self-motivating/good self-management skills Ability to manage teams of various sizes, directly and cross-functional Set strategic direction aligned to business goals Work Location This position is based in Corebridge Financial's Houston, TX, office and is subject to our hybrid working policy, which gives colleagues the benefits of working both in an office and remotely. Estimated Travel Minimal travel Why Corebridge? At Corebridge Financial, we prioritize the health, well-being, and work-life balance of our employees. Our comprehensive benefits and wellness program is designed to support employees both personally and professionally, ensuring that they have

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