Senior Paid Social Manager

About the role

Senior Paid Social Manager Function : Paid Social | Meta & TikTok Advertising | Performance Marketing Reports to: Senior Paid Social Manager Core Responsibility: Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok. KPIs: ROAS, CAC, MER, Spend Efficiency, Client Retention Salary: £45,000 - £52,000 DOE Location: Remote-first (UK-based), with optional access to our London office (The Roundhouse, Camden) We're building something different at Launch With Us. At Launch With Us, we help ambitious e-commerce brands scale from £2M to £7M+ through high-performance paid social and creative-led growth strategies. We're not interested in vanity metrics or bloated agency processes. We focus on outcomes that genuinely move the needle: profitable customer acquisition, stronger retention, and scalable growth. We manage over £10M in annual paid media spend across Meta and TikTok for brands including Lucky Saint, Fem Fuelz, Butter & Crust, Four Five, and Aromatherapy Associates. Our success comes from combining sharp media buying with creative that converts. We're part of the #1 UK Meta independent agency groups; we move fast, think commercially, and give talented people genuine ownership over the accounts they run. This is a place for ambitious operators who want autonomy, accountability, and the opportunity to make a real impact. The Role As a Senior Paid Social Manager, you'll own strategy and performance across a portfolio of DTC e-commerce brands. You'll work directly with founders and senior stakeholders to identify growth opportunities, improve account performance, and drive client retention. You'll also mentor Paid Social Managers, helping elevate execution standards across the business. Our Values Extreme Ownership: You win or learn. Never blame. Radical Curiosity: Challenge assumptions. Explore what's next. Kind Candour: Say what needs to be said, with honesty and purpose. Client-Centricity: Think like an owner. Act in your clients' best interests, always. Strategic Account Leadership Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans. You will be responsible for translating business goals into actionable paid social strategies that deliver measurable results. Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth. You will regularly review account performance and proactively recommend new initiatives that support long-term success. Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures, ensuring accounts continue to evolve and improve over time. Work closely with Growth Executives to ensure strategic recommendations are implemented effectively and that account activity remains aligned with wider business objectives. Performance Analysis & Growth Analyse performance across Meta, TikTok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern. You will use data to make informed decisions and guide account strategy. Monitor key growth metrics including ROAS, CAC, MER, NC-ROAS, and customer acquisition efficiency, ensuring accounts remain on track to achieve performance targets. Identify underperforming areas quickly and develop recovery plans that address performance issues while maintaining client confidence. Continuously seek opportunities to improve account performance through testing, optimisation, and strategic recommendations that contribute to sustainable growth. Creative Performance Collaboration Partner closely with Creative Strategists to ensure creative output is aligned with account objectives and informed by performance data. Provide strategic feedback on messaging, hooks, formats, offers, and content themes, helping shape creative testing priorities and future campaigns. Use consumer insights and campaign learnings to influence creative direction and identify opportunities to improve conversion rates and customer acquisition performance. Stay ahead of platform trends, creative developments, and emerging opportunities across Meta and TikTok, ensuring clients benefit from innovative approaches. Client Leadership Act as the primary day-to-day strategic contact for assigned clients, building strong relationships through trust, reliability, and consistent performance. Lead performance reviews, planning sessions, and strategy discussions with confidence, helping clients understand both short-term results and long-term opportunities. Present recommendations clearly and commercially, ensuring clients understand the rationale behind decisions and the impact on business growth. Drive client retention by delivering exceptional service, maintaining strong communication, and consistently demonstrating value. T

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