Creative Designer

About the role

We are looking for a Senior Creative Designer with strong visual sensitivity and a strategic mindset, capable of transforming ideas into powerful, clear graphic pieces aligned with the brand's identity. This role combines visual craft, creative thinking, and agile execution across multiple touchpoints: digital, campaigns, and CRM. This isn't just about designing - it's about designing with intention, composing exceptionally while understanding business objectives, audiences, brand tone, and bringing a strong aesthetic sense to everything you create.

Responsibilities

• Translate creative concepts into strong visual pieces consistent with brand identity
• Create master graphics for 360° campaigns (digital, social, CRM, OOH, paid media, etc.)
• Develop visuals for always-on communication (social media, email, push, in-app, banners)
• Create from scratch or adapt key visuals into multiple formats without losing graphic strength
• Collaborate with copywriters and marketing and product teams to develop effective creative solutions
• Ensure visual consistency by following brand guidelines
• Propose new visual directions, styles, and graphic resources that elevate the brand
• Prepare final artwork ready for production (digital or print, as applicable)
• Participate in creative reviews and present design rationales

Requirements

• A highly trained aesthetic eye (typography, color, composition, visual rhythm)
• Ability to work on both creative concepts and detailed execution
• Sensitivity to interpret brand tone and adapt it across different channels
• Collaborative mindset: comfortable giving and receiving feedback
• Strong organization and extreme attention to detail
• Ability to manage multiple projects simultaneously
• Proactive in suggesting visual improvements
• 3-5+ years in graphic design or digital design
• Experience working with brands (in-house, agency, or startup)
• Tools
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Figma (preferred, especially for digital pieces)
• Basic knowledge of motion or video editing (a plus)
• Knowledge
• Design for social media and performance marketing
• Campaign adaptations
• Digital design principles (hierarchy, legibility, responsive thinking)
• Preparing files for production
• Illustration, lettering, or distinctive graphic skills
• Sensitivity to contemporary visual trends
• En Spin estamos comprometidos con construir un lugar de trabajo diverso e inclusivo.
• Creemos en la igualdad de oportunidades y promovemos un entorno libre de discriminación por motivos de raza, origen nacional, género, identidad de género, orientación sexual, discapacidad, edad o cualquier otra condición legalmente protegida.

Additional Information

Spin es la unidad de negocio de FEMSA que enriquece y simplifica la vida de las personas. Es un ecosistema de soluciones financieras y digitales que genera valor agregado, al ayudar a nuestros usuarios y comunidades a hacer más con su tiempo y dinero.El ecosistema Spin se compone de soluciones simples, ágiles y accesibles que les ayudan a nuestros clientes a resolver necesidades cotidianas y recibir recompensas por ello; como la billetera digital, Spin by OXXO, el programa de lealtad, Spin Premia, y Spin Negocios, que ofrece distintas soluciones para empresas, como NetPay y OXXO PAY.

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