Director of Growth Marketing

Responsibilities

• Own the number: Be accountable for marketing-sourced pipeline and contribution to revenue across ATUs/regions; drive 3× pipeline coverage thinking and clear targets by segment.
• Run multi-channel programs: Lead paid (Google, LinkedIn, review sites), email nurture/lifecycle , and ABM motions (with agency), from strategy to execution.
• Strengthen sales-marketing alignment: Build joint scorecards , common definitions (MQL/SQL), funnel SLA expectations, and reporting cadences that Sales trusts.
• Drive GTM strategy: Translate ICPs, personas, and use-case positioning into campaigns that move buyers from awareness to demo to opportunity.
• Optimize performance: Allocate and tune budget for efficiency throughout the lead cycle; build dashboards in Salesforce/Dreamdata (and equivalent) to track impact by channel, campaign, and ATU.
• Experiment and scale: Pilot new channels and creative (AI-assisted workflows, outbound automation, review sites), then standardize what works.
• Leverage website growth levers: Partner with Product Marketing to drive SEO, A/B testing, CRO, personalization (e.g., Mutiny), and account-specific landing pages that increase conversion and pipeline attribution.
• Partner cross-functionally: Work hand-in-glove with Product Marketing, RevOps, SDRs, Events, and Brand to deliver a coherent top-of-funnel and clean handoffs.
• Lead & mentor: Manage a lean, high-performing team plus external agencies; uplevel operating rituals, QA, and speed to launch.

Requirements

• 10+ years in growth/demand gen/performance marketing in B2B (SaaS or tech services), with a track record of pipeline ownership and revenue impact.
• Channel depth: Hands-on success in at least one core acquisition channel (SEM, LinkedIn, or outbound email) and familiarity with review sites.
• Sales alignment: Built shared reporting frameworks and worked closely with Sales/SDRs to improve lead quality, follow-up speed, and SQL→Close.
• GTM strategy chops: Comfortable turning ICPs, personas, and use-case narratives into segmented, resonant campaigns.
• Analytical rigor: Competent with attri

Benefits

Additional Information

About Andela: Andela Talent Cloud is the industry's only unified solution to manage the complete global talent lifecycle. We help enterprises source, qualify, hire, manage, and pay global technical talent in one integrated platform. Market leaders partner with Andela to help rewrite their workforce strategies to include global, remote talent from over 175 countries to scale their teams and deliver projects faster. Andela Talent Cloud provides an intelligent, AI-driven platform that helps enterprises build remote-fluent teams from emerging geographies such as Africa and Latin America. Powerful AI-matching algorithms learn from thousands of data points in the hiring journey to pinpoint the best engineers up to 70% faster at 30 to 50% less cost than other hiring approaches. Andela caters to specialized disciplines such as Application Engineering, Artificial Intelligence, Cloud, and Data & Analytics, with over 30 specific use cases. The world's best brands trust Andela, including GitHub, Mastercard Foundry, ViacomCBS, and Mindshare. The Director of Growth Marketing will own Andela's demand generation engine covering paid marketing, email nurture, and ABM (with agency partners) , and build the connective tissue between sales and marketing to drive pipeline, revenue, and GTM alignment. This leader will be accountable for pipeline impact, reporting across ATUs/regions, and ensuring that top-of-funnel strategy ladders directly into sales execution. You will oversee campaign strategy and execution, manage agencies, and partner with product marketing, RevOps, and sales to deliver a full-funnel growth motion. This is a high-visibility role that will shape how Andela shows up in the market and how we deliver measurable growth going forward. Exceptional Leadership: As an Andelan, you don't need to be a people manager to be a leader, and you'll serve as a role model for the rest of the company. Think about the feedback your peers typically give you - if it usually sounds like the below, we want to hear from you. Low ego, low drama, servant leader : You share credit, take blame. You like being wrong because it means someone else had an even better idea. One team mentality : You break silos across teams. You put the company and mission first above yourself and team alone. Great listener, hungry for feedback: You're always seeking to improve - our product, our business, yourself. You solicit diverse opinions and deeply listen. Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you. Player-coach: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details. Business problem solver : You're not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems.

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