Creative Strategist (Social)

Requirements

• Mid-to-senior level experience (c. 5+ years) in a creative, social or content strategy role - agency experience is a plus.
• A strong portfolio demonstrating social-first creative thinking, with ideas that are platform-native, not repurposed
• Confidence on-set and knowing what good content looks like through a lens and can direct capture in the moment
• Familiarity with editing tools and post-production workflows - you don't need to be the editor, but you need to speak the language and guide the output
• A natural curiosity for culture, data and trends, paired with the instinct to know what's worth acting on
• Comfortable with fast-moving timelines and the occasional curveball
• Self-starting, collaborative and proactive
• Genuine passion for social media and content culture
• What can you expect from us?
• At Grey, you'll have the opportunity to work at an incredible s

Benefits

Additional Information

Grey London, part of WPP, is on a mission to create the most influential brands of the next decade, through the power of Famously Effective ideas. Famously Effective ideas extend far beyond the confines of advertising or marketing channels. They stretch our potential influence into wider culture - by breaking norms, smashing stereotypes, saving lives, changing minds, writing history, shifting conversations, and transforming perspectives. More than just our tagline, Famously Effective is a shared global philosophy that has guided everything Grey has done since our founding more than 100 years ago. Today, more than 150 people work in our London office, with nearly 3,000 more throughout our global network. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . We're looking for a Creative Strategist to join our Social & Content team at Grey London on a 12-Month FTC . If you live and breathe social culture, think strategically but also create brilliantly, this is the role for you. Within Grey, you'll sit at the intersection of creative ideation and cultural insight, with some occasional content production too. We'll look to you to develop social-first ideas that are ambitious, nimble and fast. THE WORK: At Grey, we have an exciting client portfolio, working with brands across a range of sectors - from health & wellness, to tourism, automotive, FMCG, telecoms, energy, sports & active wear - alongside pro-bono projects for charity groups. This variety will keep you challenged and engaged, allowing you to broaden your experience and have an impact on culture. In this role, you will primarily support our Consumer Healthcare client, as part of WPP Team Vitale. Our value to this client lies in sitting outside the day-to-day, bringing a fresh, culturally-connected perspective that pushes their brand forward. The work is highly strategic with complex business challenges, however the output needs to feel native, immediate and unmistakably social. You'll also have the chance to contribute to wider agency briefs and pitches - bringing your social-first thinking to the broader Grey London creative output. If you're energised by the idea of concepting in the morning and being on-set by the afternoon, this one's for you. THE DAY-TO-DAY: Develop original, social-first creative concepts rooted in brand strategy, cultural insight and platform understanding Ideate and pitch new social ideas to the client, articulating the strategic thinking behind creative choices Track and interrogate social trends, cultural moments and audience behaviours - turning insight into actionable creative opportunities for the brand Monitor the competitive and category landscape across wellness, identifying white space and emerging conversations worth showing up in Be on the ground at shoots - attending, directing content capture and ensuring the creative vision carries through on-set Partner with our in-house content team on post-production, guiding edits and ensuring final outputs land as intended - from social cuts to show reels and internal sell-in videos Stay across platform trends, formats and algorithm shifts to ensure work is optimised for performance and reach Contribute to integrated thinking across the wider client ecosystem, connecting social activity to the bigger brand picture Work at pace - turning around reactive and proactive ideas with speed and quality Help shape and evolve the social playbook for the brand, identifying new creative territories and content opportunities Support on wider agency briefs and new business pitches as needed, bringing social-first creative thinking across Grey London's client portfolio

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