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Senior User Acquisition Manager (TikTok)

External
ruby-labs logoRuby-labs · Serbia
Full-timeRemote1w ago
ExcelTableau
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About the role

Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ We are looking for a Senior User Acquisition Manager to own and scale TikTok as a performance channel for one of our core D2C subscription products. You will be fully responsible for the channel end to end - strategy, scaling it to a 7-figure budget, campaign structures, creative testing, and consistent, high-ROI growth across multiple geos, driving subscriptions through web funnels. This is a hands-on role suited for someone who runs a channel like a business, not a set of campaigns. You are expected to make independent, data-driven decisions, present a clear weekly strategy, and keep performance stable.

Responsibilities

  • Channel Ownership & Performance
  • Own and optimise the TikTok ad account end to end - structure, bidding, budget allocation, scaling.
  • Drive efficient CAC and positive ROAS while sustainably increasing spend.
  • Open and scale new geos systematically - prioritise, test, and expand across a worldwide market map.
  • Prepare and present a clear weekly channel strategy with performance context and next moves.
  • Creative Testing & Collaboration
  • Run a high-velocity creative testing pipeline to identify winning angles, hooks, and formats.
  • Brief the creative team with data-driven feedback on what to produce next and why.
  • Manage creative fatigue proactively - detect decay early, rotate and scale winners fast.
  • Analytics & Experimentation
  • Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel.
  • Partner with the data team to apply attribution insights to scaling decisions.
  • Own the channel testing roadmap: audiences, bidding strategies, and landing funnels.
  • Market & Platform Intelligence
  • Track TikTok platform changes, ad-product releases, and policy updates that affect performance.
  • Research market trends, competitor creatives, and paid-social best practices.
  • Identify growth opportunities and bring tested proposals, not just observations.

Requirements

  • Must-Have Experience
  • 3+ years of hands-on paid social experience, with TikTok as a primary channel you have owned.
  • Experience managing $200k+ in monthly ad spend with clear ROI accountability.
  • Proven track record scaling budgets efficiently while maintaining strong ROAS on TikTok.
  • Experience driving subscriptions through web funnels (web-to-web) for D2C products (optional).
  • Multi-GEO expertise - running and scaling campaigns across multiple countries and languages, with independent scaling decisions.
  • Deep TikTok platform knowledge: account structures, audience targeting, bidding strategies, and creative testing methodology.
  • Advanced Excel skills plus proficiency in data - you build your own performance models and frameworks rather than waiting for reports.
  • Operating Attributes
  • Autonomous and proactive - takes full ownership of the channel and operates with minimal oversight.
  • Highly analytical - every scaling and kill decision is grounded in data, not intuition alone.
  • Fast under load - runs TikTok's nonstop testing cadence and multiple parallel workstreams without letting quality slip.
  • Growth-oriented - experiments continuously and scales what works for long-term performance.
  • Clear, direct communicator - presents insights, results, and recommendations to stakeholders in strong English.
  • Location
  • Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!Interview PrHealth insurancePaid time offRemote work optionsFlexible schedule

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