Head of Affiliates

About the role

About Somerce Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. Affiliates are one of the most powerful levers in TikTok Shop - and as Head of Affiliates, you will own this function end-to-end. You will define how we recruit, manage and scale creator relationships across our client portfolio, build the strategies that connect the right creators to the right products at the right moments, and lead a team that delivers measurable GMV impact. Our clients include: P.Louise, Unilever, Free Soul & L'Oréal What You'll Do Affiliate Strategy & Ownership Own the affiliate function at Somerce - strategy, execution, team and results Define how affiliates are used to drive GMV across our client portfolio Build scalable affiliate frameworks that work across categories, price points and campaign types Set the standard for how we brief, manage and optimise creator relationships Stay ahead of TikTok Shop affiliate mechanics, platform updates and best practices Creator Recruitment & Relationship Management Build and manage a high-performing roster of TikTok creators across beauty, fashion, lifestyle and FMCG Develop tiered creator strategies - from nano and micro through to macro and mega - matched to each client's goals Own outreach, negotiation and onboarding for new affiliate creators Build genuine, long-term relationships with top-performing creators and talent management Identify emerging creators early and bring them into client programmes before the competition does Campaign & Trading Execution Plan and execute affiliate activity around: Key retail and trading moments Product launches and brand campaigns Always-on seeding and organic content Live commerce sessions and events Align affiliate strategy tightly with trading calendars, promotions and GMV targets Work with account teams to ensure affiliate activity supports broader client growth plans Manage commission structures, incentive mechanics and deal terms to maximise ROI Performance & Optimisation Monitor affiliate performance daily - GMV, views, conversion, commission efficiency Identify top-performing creators and double down; identify underperformers and act quickly Use data to continuously refine creator selection, brief quality and incentive structures Report on affiliate performance to clients and internal stakeholders with clarity and insight Set GMV targets for the affiliate channel and own delivery against them Team Leadership Build and lead a team of Affiliate Managers and Executives Set clear expectations and develop your team's skills in creator management, negotiation and performance analysis Review creator briefs and outreach before they go out - quality sits with you Create a high-ownership, high-output team culture that mirrors Somerce's wider values How You'll Work Fast-paced, high-ownership environment Minimal bureaucracy, maximum accountability You're expected to think commercially, move quickly and lead with data This is a role for someone who knows the creator economy inside out and wants to build something serious Requirements Essential Proven experience owning an affiliate or creator programme at scale Deep understanding of TikTok Shop affiliate mechanics - how commissions work, how to structure deals, how to drive GMV Strong network within the UK TikTok creator ecosystem, or a track record of building one quickly Commercially minded - you think in GMV and ROI, not just follower counts Experience managing and developing a team Data-literate: comfortable pulling performance reports and making decisions from them Desirable Background in beauty, fashion, lifestyle or FMCG affiliate or influencer marketing Experience working within or alongside a social commerce or performance agency Familiarity with live commerce and how affiliates can be activated around it Existing relationships with talent agencies or creator management companies Core Benefits Competitive salary, benchmarked to experience and performance Performance-related bonus aligned to commercial impact 28 days holiday + bank holidays Hybrid working with offices in London and Manchester Flexible working hours - we care about output, not clock-watching Growth & Career Development Build and lead the affiliate function at one of the UK's leading TikTok Shop agencies Regular performance reviews focused on development and impact Direct exposure to high-growth brands across the UK, US and EU Opportunity to work at the cutting edge of TikTok Shop and social commerce Financial & Lifestyle Perks Company pension scheme Monthly wellness allowance (gym, fitness, mental wellbeing or similar) Team socials and events throughout the year Staff discounts across our brands and partners Work Environment Fast-paced, high-ownership culture Minimal bureaucracy and maximum accountab

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