Senior Strategic Account Director

About the role

The Senior Strategic Account Director to support the successful delivery of marketing programmes by coordinating cross‑functional teams, managing client relationships, and ensuring work is delivered efficiently, on time, and to a high standard. They apply strong marketing know‑how, agile delivery principles, and effective communication skills to help drive measurable outcomes for clients and the business. This role combines day-to-day account leadership with hands-on client delivery, including shaping briefs, overseeing execution, solving delivery challenges, and working closely with teams and clients to ensure programmes meet agreed objectives and deliver value in line with customer needs and commercial goals

Responsibilities

• Delivery Leadership & Operational Management
• Define marketing strategies, success metrics, KPIs, and measurable outcomes.
• Lead the end-to-end delivery of marketing initiatives, from shaping briefs and planning through to execution and optimisation.
• Translate client requirements into clear briefs, delivery plans, and priorities.
• Track progress, risks, and dependencies across marketing squads.
• Use insights and analytics to support optimisation of campaigns and activities.
• Ensure delivery aligns with agreed KPIs, timelines, quality standards, and client expectations.
• Maintain clear documentation, reporting, and delivery governance.
• Support proposal development and new opportunity shaping with a strategic lens.
• Monitor project utilisation and support efficient delivery, escalating profitability or resourcing concerns as needed.
• Work closely with delivery teams to unblock issues, solve delivery challenges, and keep programmes moving at pace.
• Client Relationship & Account Management
• Lead and manage key client accounts, ensuring satisfaction, growth, and delivery excellence.
• Manage day‑to‑day client relationships, ensuring a responsive and solutions‑focused service.
• Understand client needs and support the shaping of delivery plans that meet those needs.
• Provide regular updates, reporting, and insight to clients and internal stakeholders.
• Work closely with clients to uncover business needs, shape programmes, and deliver measurable value.
• Identify and pursue opportunities to expand client accounts and win new business.
• Influence senior stakeholders through clear communication and evidence‑based insight.
• Operational Excellence
• Oversee end-to-end delivery of marketing initiatives from ideation to optimisation.
• Define and track KPIs, OKRs, performance metrics, and campaign ROI.
• Use insights, analytics, and testing to optimise performance and inform decisions.
• Manage dependencies, risks, and resources across squads.
• Align agile marketing delivery with organisational priorities, governance, and customer journeys.
• Stakeholder Management
• Translate complex needs into clear deliverables and roadmaps.
• Facilitate workshops, stakeholder alignment, and planning sessions as required.
• Act as the single point of accountability during delivery.
• Role model an agile mindset, adaptability, and iterative ways of working.
• Team Coordination & Ways of Working
• Coordinate cross‑functional squads to ensure smooth delivery.
• Support agile ceremonies, team planning, and continuous improvement.
• Foster collaboration, clarity, and shared accountability within the team.
• Promote consistent ways of working and help embed agile marketing practices.
• People Support & Development
• Provide day‑to‑day guidance to team members.
• Support skill development by sharing knowledge and encouraging best practice.
• Role model professionalism, collaboration, and positive working behaviours.
• Contribute feedback to support individual development where appropriate.
• Coach teams in agile practices, continuous improvement, and collaboration.
• Culture, Behaviour & Collaboration
• Promote a positive, inclusive, and collaborative team culture.
• Role model professional communication, proactive problem‑solving, and resilience under pressure.
• Uphold company values and contribute to cross-team coordination.
• Work closely with product, sales, and strategy colleagues to ensure alignment across key activities.
• Competitive salary plus bonus and excellent benefits package

Requirements

• 10 years + proven experience managing day‑to‑day client relationships within a marketing, digital, consulting, or agency environment.
• Strong background in B2B marketing, with particular focus on the Media and Publishing industry.
• Experience coordinating cross‑functional teams to deliver marketing or customer‑focused programmes.
• Strong background in delivery management, including planning, scheduling, risk tracking, and progress reporting.
• Hands‑on experience working in agile or iterative delivery environments, supporting ceremonies and ways of working.
• Ability to translate client needs into clear briefs, plans, and priorities for internal teams.
• Competence using marketing performance data and analytics to support d

Benefits

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Talan? Share your experience