Events Marketing Manager

Requirements

• 5+ years running virtual events end-to-end, with direct ownership of strategy and execution
• Track record of building and scaling a webinar programme, not just executing individual events
• Deep understanding of how virtual events drive lead engagement, pipeline, and commercial outcome

Additional Information

What We're Building at Conveo Conveo is the AI research platform enabling fast, affordable, and high quality consumer and B2B research. Global brands like Unilever, Google, and Orange use our AI video interviewer to generate insights across marketing, product, and research teams. The Context Our events engine is firing. US in-person events are generating 20+ meetings per conference. The calendar is growing fast across both Americas and EMEA. We now have dedicated on-the-ground execution for physical events in the US. What we don't have yet is someone who owns the virtual channel with the same intensity. Webinars and virtual roundtables are one of the highest-leverage tools in B2B marketing: they scale reach, deepen relationships with enterprise prospects, and keep Conveo top of mind between in-person moments. We've proven the in-person engine works. Now we want to build the virtual one to match. Our Events Lead (@Julia Sirotina) runs the global events operation: strategy, commercial roadmap, reporting, and the EMEA calendar. This role reports directly to her. You'll own 80% of your time on virtual: designing, building, and running a world-class webinar and virtual events programme from scratch. The other 20% is supporting the global events function on smaller, high-touch client experiences: roundtable dinners, executive roundtables, and intimate activations that deepen relationships with our most important accounts. This is a builder role. The strategic direction exists. Your job is to own the virtual channel and take it from zero to excellent. Your Mission 1. Build and run Conveo's webinar programme This is the core of the role. You build it, you own it, you make it excellent. Design the webinar calendar from scratch: topics, formats, frequency, and target audiences aligned to our pipeline priorities End-to-end production: speaker sourcing and briefing, content development, Zoom setup, run-of-show, and post-event follow-ups Partner with Marketing to integrate webinars into nurture sequences, campaign calendars, and content repurposing workflows Partner with Sales to surface the right accounts and contacts for each event and ensure every attendee gets a quality follow-up Manage Conveo's sponsored virtual events: brief the organisers, prepare the team, ensure leads are captured and attributed correctly, and report on ROI to the same standard as owned events Build a library of repeatable playbooks, templates, and run-of-show guides so the programme scales without quality loss Continuously improve: track what drives registrations, attendance, and pipeline, and evolve the format based on what works 2. Run intimate client events that deepen enterprise relationships The 20% is not an afterthought. Roundtable dinners and executive events are where our most valuable relationships are built. Support the global events team on planning and delivery of roundtable dinners, executive breakfasts, and small-group activations Take ownership of specific events from brief to close: venue coordination, invitation management, speaker prep, and on-the-night execution Ensure these events are consistent with global brand standards and feed into the same lead capture and follow-up workflows as the broader events programme Bring a hospitality-level mindset: the details matter, the atmosphere matters, and the follow-through always matters 3. Turn virtual events into measurable pipeline Virtual events are a growth channel, not a broadcast tool. You own the connection between attendance and revenue. Build lead capture and qualification workflows for every virtual event, coordinated with the global events reporting engine Partner with AEs on pre-event targeting, personalised invitations, and post-event follow-up sequences Track and report the metrics that matter: registrations, attendance rate, MQLs generated, pipeline influenced, and deals touched Run post-event debriefs that feed learnings back into the global events playbook 4. Grow Conveo's brand through virtual presence You are how Conveo shows up in the digital conversation of the market research and insights world. Build relationships with the speakers, thought leaders, and practitioners your target audience trusts, and bring them into the Conveo ecosystem as guests, co-hosts, and collaborators Scout virtual event formats, communities, and platforms where Conveo should have early presence and flag them to the Events Lead Repurpose webinar content across LinkedIn, the blog, and email to extend the reach of every event well past the live date Use virtual events to strengthen relationships with existing customers and create expansion opportunities

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