Marketing Executive / Assistant Manager (E-Commerce/D2C)

About the role

Our client is responsible for the sales and marketing of consumer electronics and home appliances in Singapore. Job Description: - Responsible to develop and implement integrated e-commerce marketing campaigns designed to increase traffic and generate sales revenue - Manage and implement online campaign efforts across multiple channels - Conduct post-campaign analysis and day-to-day campaign monitoring - Co-ordinate with internal stakeholders to execute online campaigns such as pricing and catalogue, strategies to maximize sales and inventory management - Analyze customers online shopping behavior to deliver clear insights on customer development and engagement - Work closely with team to liaise with creative and ecommerce vendors to ensure that marketing communications/ collaterals are aligned with branding guideline - Work with agency to generate campaign creatives - Provide copy writing support for marketing collaterals - Responsible for online marketplaces and managing customers' online journey - Explore and work with internal/external stakeholders to create D2C value added feature/function to be implemented and differentiated - Managing platform chatbots and provide timely response - Perform monthly sales, inventory and purchase management - Any ad-hoc duties in relation to the business where assigned Job Requirements: - Minimum a Degree in Marketing, Business or related field - Possess at least 2 - 3 years of relevant experience for executive position and at least 4 - 5 years of relevant experience for an assistant manager position - Experience in managing E-commerce platform, own on-line stores, online sales, Direct-to-Consumer (D2C) - Experience in customer engagement, roadshows, events, promotional activities (promotion, flash sales, Livestreams, Email marketing, etc.) - Understand Key Online Metrics (e.g. site traffic, bounce rate, CVR, AOV, etc.)

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