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Sr. Marketing Strategist, Lead Lifecycle Management

External
esri logoEsri · Redlands, CA
$104K–$173K/yrFull-timeOn-site1mo ago
CRMDocumentationLeadershipMarketing AutomationRouting
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About the role

Join Esri's Marketing Operations team where you will manage the operational strategy that ensures marketing leads are captured and converted into real sales pipeline. Your expertise will bring clarity to complex processes and help go-to-market strategy, marketing technology, and sales operations teams trust the funnel. This is a highly collaborative, cross‑functional role for someone who enjoys building scalable systems, aligning teams around shared definitions, and using data to improve how work gets done. Your work will impact global marketing programs as you create structure and systems that enable predictable pipeline creation and revenue growth.

Responsibilities

  • Manage lifecycle performance and drive continuous optimization. Track lead movement through the funnel to identify issues affecting speed-to-lead, conversion, and lead quality. Analyze lifecycle performance data to surface trends and improvement opportunities that strengthen pipeline contribution.

Requirements

  • 8+ years of experience in marketing operations, revenue operations, or a related role in a B2B organization
  • Demonstrated experience managing marketing lead lifecycle processes end to end
  • Experience partnering with sales operations on lead definitions, routing, and pipeline processes
  • Familiarity with marketing automation platforms and CRM systems
  • Strong analytical skills with experience using lifecycle data to identify operational improvements
  • Ability to collaborate cross-functionally and influence alignment across marketing, sales, and operations teams
  • Bachelor's degree in Marketing, Business, Analytics, or a related field
  • Occasional travel may be required (up to ~25%); travel needs may vary based on business requirements.
  • Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
  • Recommended Qualifications
  • Master's degree in marketing, business, analytics, or a related field
  • Experience managing lead lifecycle management for B2B, SaaS enterprises
  • Proficiency with Adobe Marketo Engage
  • #LI-KM2
  • #LI-ONSITE

Benefits

A reasonable estimate of the base salary range is$103,792 - $173,056 USDThe CompanyIf you don't meet all of the preferred qualifications for this position, we encourage you to still apply!Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, genderHealth insuranceDental insuranceVision insurance401(k)Paid time offEquity / stock options

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