Senior Manager of Webinars and Events

About the role

The Senior Manager, Webinars and Events is responsible for developing and executing a comprehensive institutional webinar and event strategy that drives lead generation, sales pipeline growth, customer engagement, brand awareness, and thought leadership across the Tutor.com and The Princeton Review Institutional businesses. This highly visible role owns the strategy, planning, execution, and optimization of webinars, trade shows, conferences, events, and virtual experiences and plays a critical role in generating demand, supporting revenue growth, strengthening customer relationships, and showcasing the efficacy and impact of the company's products and services. Working closely with departments across the company, including Sales, Customer Success, Product and Marketing, this role ensures all events are fully integrated into demand generation efforts, marketing automation systems, lead management processes, attribution models, and reporting frameworks. The ideal candidate is a strategic marketer and experienced webinar and event leader with a strong understanding of B2B lead generation, event ROI measurement, thought leadership programming, and cross-functional collaboration. Travel is required.

Responsibilities

• Event Marketing Strategy
• Develop and execute an annual webinar and event strategy aligned with Institutional Marketing, Sales, and Customer Success goals.
• Build and manage an integrated, annual calendar of webinars, conferences, trade shows, sponsorships, events, and virtual experiences.
• Evaluate and prioritize event opportunities based on target audience, business objectives, pipeline potential, and return on investment.
• Identify innovative ways to engage prospects, customers, and industry stakeholders throughout the buyer journey.
• Lead Generation & Pipeline Growth
• Develop webinar and event programs that generate qualified leads, create sales opportunities, and contribute measurable pipeline and revenue growth.
• Partner closely with Marketing and Sales to establish event goals, account engagement strategies, and follow-up plans.
• Ensure event activities support broader demand generation and account-based marketing initiatives.
• Create processes that maximize conversion from registration through opportunity creation and revenue influence.
• Continuously optimize event investments and strategies based on performance data and business outcomes.
• Webinar Program Leadership
• Own the end-to-end webinar program, including content strategy, speaker management, promotion, production, attendee engagement, and post-event follow-up.
• Collaborate with subject matter experts, customers, partners, and internal/external stakeholders to create compelling and relevant content.
• Build scalable webinar programs that support thought leadership, lead generation, customer retention, and market education.
• Analyze webinar performance and implement improvements to increase registrations, attendance, engagement, and conversion rates.
• Trade Shows, Conferences & Events
• Lead planning and execution for conferences, trade shows, sponsorships, customer events, and hosted experiences.
• Manage event budgets, timelines, logistics, vendor relationships, shipping, booth operations, and on-site execution.
• Coordinate speaking engagements, customer meetings, networking opportunities, and executive participation.
• Ensure consistent brand representation and high-quality attendee experiences across all events.
• Thought Leadership
• Identify and secure speaking opportunities, panel discussions, sponsorships, and partnership opportunities that increase visibility and thought leadership.
• Work with Creative and Content Marketing teams who create webinar and booth assets, presentations, messaging, and supporting materials that highlight customer success stories, research findings, best practices, and measurable program outcomes.
• Operations & Analytics
• Partner closely with the Senior Manager of Marketing Operations to develop lead capture, attribution, scoring, reporting, and measurement frameworks.
• Ensure event data is accurately integrated with CRM and marketing automation platforms.
• Establish KPIs and dashboards to measure registrations, attendance, engagement, me

Additional Information

About The Princeton Review The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school-bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House. The company's Tutor.com brand is one of the largest online tutoring services in the U.S. It comprises a community of thousands of tutors who have delivered more than 22 million one-to-one tutoring sessions. The Princeton Review is headquartered in New York, NY. Follow the company on LinkedIn , YouTube and Instagram .

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