Manager, Digital Marketing

Responsibilities

• Lead omnichannel launch readiness by building and managing the integrated digital launch plan, aligning channel tactics to brand strategy, clinical milestones, and commercial readiness timelines.
• Develop and execute digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels.
• Establish launch measurement framework in partnership with analytics, defining KPIs, tagging plans, dashboards, and optimization processes to drive continuous improvement post-launch.
• Lead agency and vendor management across media, web development, CRM operations, and creative partners, ensuring clear scopes of work, disciplined workflows, budget stewardship, and high-quality output.
• Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences.
• Advise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formats.
• Build scalable omnichannel processes, templates, and best practices that can serve as a repeatable model for future BridgeBio product launches.
• Where You'll Work
• This is a hybrid role and requires in-office collaboration 2x per week in our San Francisco Office and 1x per week in our Palo Alto office.

Requirements

• 6+ years of relevant experience with a strong focus on paid media channels in the biotech or pharmaceutical sectors
• Successful product launch or major indication expansion experience is required, preferably in rare disease space
• Experience managing content and channel strategy, website optimization and SEO programs in regulated environments.
• Familiarity with common pharma/biotech stacks and workflows (e.g., CRM, marketing automation, CMS, Veeva ecosystem), and can partner effectively with analytics/ops teams
• Familiarity with MLR process, healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices.
• Strong project management and cross-functional stakeholder collaboration capabilities
• Proven self-starter with the ability to define objectives and pivot when priorities change
• Salary
• $143,700 - $170,000 USD
• As a global company, our comprehensive benefits may vary based on location. We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.
• For USA based roles:
• Financial & Rewards
• Market-leading co

Benefits

Additional Information

Mavericks Wanted When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on In 2015, we pioneered a "moneyball for biotech" approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation-including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.

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