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Owned Channel Associate

External
lolablankets logoLolablankets · UT
Full-timeOn-site6d ago
A/B Testing
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About the role

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking an Owned Channel Associate to power the day-to-day execution of our email and SMS channels. This role is the engine behind our owned channels - ensuring campaigns and flows are built with precision, tested consistently, and delivered on time. Our tools, audience, and data foundation are already in place. What we need is a dedicated executor who can own the day-to-day so Lola's retention engine can scale. Core Responsibilities Campaign & Flow Execution Build, QA, and deploy email and SMS campaigns on a regular cadence across Klaviyo and Postscript Manage campaign workflows and coordinate with the creative team in ClickUp Set up and monitor A/B test variants across campaigns Support a best practice testing cadence. Channel Performance & Deliverability Monitor owned channel KPIs daily Track and maintain deliverability health across email and SMS Surface optimization opportunities and performance trends to the Senior Retention Manager Retention & Lifecycle Support Support loyalty, direct mail, and lifecycle initiatives as the retention program expands Contribute to persona-based personalization and journey-led segmentation efforts Provide execution support for multi-channel retention campaigns across email, SMS, direct mail, and in-app push Salt Lake City and New York City are preferred locations for this role. If in either city, we offer a hybrid work model with offices in each. Open to remote candidates.

Requirements

  • 2-3 years of experience in email or SMS marketing, preferably in DTC or e-commerce
  • Hands-on experience with Klaviyo / Postscript or a comparable ESP/SMS platform
  • Strong attention to detail - you catch mistakes before they go out the door
  • Comfortable working in a fast-moving, test-and-learn environment
  • Organized, proactive, and able to manage multiple projects simultaneously
  • Familiarity with A/B testing concepts and segmentation best practices

Benefits

Competitive base salary and annual bonus based on company and individual performance21 days paid vacation + all federal holidaysFull health benefits (health, dental, vision, mental)16 weeks paid birth parent leave; 8 weeks non-birth parent leave55% off Lola Blankets for friends and familyOpportunities for career growth within Lola BlanketsWhy Join Us?Lola Blankets is at an inflection point - the audience is built, the data is rich, and the retention engine is ready to scale. This is a real opportunity to make an impact and grow alongside a brand that people genuinely love while leaving your mark on how we connect with our customers.Health insuranceDental insuranceVision insurancePaid time offRemote work optionsPerformance bonus

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Owned Channel Associate at Lolablankets