(Senior) Lifecycle Marketing Manager, New Ventures

About the role

Pomelo Care is the leading virtual medical practice for women and children, providing care across pregnancy, postpartum, pediatrics, menopause, and perimenopause. We combine proactive, 24/7 clinical care with technology that helps us reach patients earlier, identify risks sooner, and deliver personalized care throughout their journey. Our team includes clinicians, technologists, operators, and problem-solvers working together to make high-quality care more accessible for families nationwide. Role Description Your North Star: Drive the zero-to-one launch of Pomelo's newest women's health offering by building a best-in-class lifecycle and retention program that inspires deep patient trust and long-term engagement. Your key responsibilities will include: Own day-to-day execution of all lifecycle channels and the overarching retention marketing strategy for our newest venture Build the 0-to-1 testing engine for retention, creating and optimizing automated messaging journeys to ensure new patients stay engaged with our expanding health offerings Collaborate with Clinical and Operations teams to identify friction points and develop initiatives that increase Lifetime Value (LTV), quality of care, and patient satisfaction Partner closely with the Head of Growth to ensure a seamless full-funnel experience, bridging the gap between new patient acquisition and long-term adherence Synthesize data and qualitative insights from our new patient cohorts to drive fast, efficient learning and optimize the end-to-end funnel Collaborate with Clinical teams to ensure all lifecycle communications reflect our evidence-based care model and build trust in these sensitive new categories

Requirements

• 4+ years of experience in DTC lifecycle marketing, ideally with experience in a 0-to-1 growth environment where you've had to build and scale channels from scratch
• 'Hands-on-keyboard' expert who has owned and operated email and SMS channels at a sizable business (e.g., ~6-figure revenue) with a heavy emphasis on retention and subscription
• A builder who thrives in ambiguity, moving quickly from idea to test while balancing brand building with short-term performance needs
• Strong balance of 'right brain' and 'left brain' - you enjoy balancing creative ideation with data-driven decision making
• Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners
• Bonus points if you have any of the following
• Familiar with Braze, with experience building complex logic or multi-channel flows
• Background in women's health or another highly regulated category
• Why you should join our team
• By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the patients we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it.
• We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. We also offer:
• Competitive healthcare benefits
• Generous equity compensation
• Generous PTO policy
• #LI-Remote
• Potential Fraud Warning
• Please be cautious of potential recruitment fraud. With the increase of remote work and digital hiring, phishing and job scams are on the rise with malicious actors impersonating real employees and sending fake job offers in an effort to collect personal or financial information.
• Pomelo Care will never ask you to pay a fee or download software as part of the interview process with our company. Pomelo Care will also nev

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