Associate Director, User Intelligence SEO/GEO (US)

About the role

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic. Striving never to be pigeonholed, we work across every major category: from tech to CPG, fi

Responsibilities

• Lead analytics engagements from measurement framework design through data collection, analysis, and strategic recommendation
• Advise on technical SEO/GEO optimization techniques, including site architecture, structured data, interlinking, Core Web Vitals exploration, and more. Troubleshoot issues and collaborate with developers to ensure best practices are followed
• Define and implement KPI frameworks, dashboard architectures, and reporting structures that give clients actionable visibility into product performance
• Conduct and oversee quantitative analysis - behavioral data, funnel analysis, segmentation, A/B testing - and translate findings into clear strategic inputs
• Advise clients on how AI-assisted analytics tools and workflows can compress the time from data to insight - enabling faster iteration and more autonomous business-unit decision-making
• Present findings and recommendations to client stakeholders with clarity, handling questions on methodology and data interpretation confidently
• Manage and develop Senior Strategists and Strategists, building data literacy, rigor, and communication skills
• Contribute to new business efforts, demonstrating the agency's analytics capabilities and helping scope data-driven engagements

Requirements

• 6+ years of experience in data analytics, business intelligence, SEO/GEO, or a related field, with a track record of leading analytics and SEO/GEO strategy end-to-end
• Deep working knowledge of quantitative analysis methods - behavioral analysis, funnel analysis, segmentation, A/B testing, GEO/SEO best practices, - and strong ability to translate findings into strategic recommendations that span product, site content, and social platforms
• Proficiency with analytics platforms and BI tools (e.g., Looker, Tableau, Google Analytics, Amplitude, BigQuery) and working knowledge of data instrumentation and tagging
• Proficiency with SEO/GEO platforms (Google Analytics, Google Search Console, SEMrush, Conductor, SimilarWeb, Limy, Ahrefs, Screaming Frog)
• Strong client-facing communication: comfortable presenting complex findings to senior stakeholders and fielding questions on methodology and interpretation with confidence
• Command-level fluency with AI and automation tools in analytics workflows - with informed judgment about where they scale analytical work without sacrificing interpretive quality
• Nimble learning style, with the ability to shift and adjust recommendations as GEO practices evolve
• Emerging ability to advise clients on AI-assisted analytics practices and how they can accelerate the data-to-decision cycle within their organizations
• Experience managing and developing analysts; track record of contributing to business development in an analytics context

Additional Information

The Associate Director of User Intelligence (GEO/SEO) is an experienced analytics practitioner who leads data workstreams across mid-to-large engagements and builds meaningful client relationships around measurement and insight, with a special focus on AEO/GEO visibility and strategy. This person can own an analytics engagement end-to-end, from instrumentation and data architecture through analysis and recommendation, and communicates findings to executive audiences with confidence. Beyond delivering analysis, Associate Directors help clients understand how AI-assisted analytics can change the pace at which they learn from data, accelerating the cycle from measurement to decision to action. They bring command-level fluency with AI and automation tools in analytics workflows. Additionally, this role requires deep expertise with the full suite of SEO and GEO tools, and experience advising on everything from onsite technical optimizations to content planning/strategy to offplatform authority signals. This person must be comfortable partnering with product & content strategists, editors, social and PR teams, developers, and more stakeholders to fully support our clients' varied GEO visibility goals and opportunities.

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