Associate, B2C Marketing Operations & Strategy

About the role

DailyPay is transforming the way people get paid. As a worktech company and the industry's leading on demand pay solution, DailyPay uses an award-winning technology platform to help America's top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace. DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center. DailyPay is revolutionizing the way employees access their pay, and we're looking for a detail-oriented and execution-focused Associate, B2C Marketing Operations to support our GTM Operations team. In this role, you will report to the Sr Manager of Marketing Operations and provide hands-on, day-to-day operational support to our B2C marketing team. The ideal candidate is someone who is highly organized, reliable, and comfortable executing defined marketing tasks and processes with precision. This is primarily a tactical execution role - you will carry out established workflows, support campaign setup, and assist with data pulls and reporting. Strategic planning, cross-functional leadership, and technology ownership will remain with senior members of the team. If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications. How You Will Make an Impact: Campaign Support & Manual Execution: Assist the B2C Marketing team by executing pre-defined campaign setup tasks in our email marketing platform and ad platforms. Follow established playbooks and checklists to configure campaigns, build audience segments, and QA sends under close direction from senior team members. Operational Task Execution: Complete recurring, process-driven tasks across marketing tools (e.g., list uploads, template creation, basic tagging, and campaign scheduling). Follow standard operating procedures set by the Sr Marketing Ops Manager; escalate technical issues or judgment calls upward. Does not include cross-functional alignment with Product or Engineering, or independent decision-making on data flows. Tool Support & Troubleshooting Assistance: Help monitor basic integrations and flag issues in our marketing tech stack for resolution by senior ops or engineering. Assist with routine maintenance tasks under guidance. Manage the day to day working relationship with our vendors when issues may arise and help coordinate with internal teams on action plans. Basic Reporting & Data Pulls: Partner with the data team to pull standard performance reports for Marketing leadership on a scheduled basis as well as ad-hoc campaign reporting. Assist with data hygiene tasks and basic data entry. What You Bring to The Team: Bachelor's Degree or Equivalent Experience 1+ year of experience in a marketing, operations, or coordinator role; internship experience welcome Familiarity with email marketing or digital marketing concepts; hands-on experience with tools such as Iterable, Amplitude, or ad platforms is a plus but not require Strong attention to detail and ability to follow established processes consistently and accurately Comfortable working within a defined scope of responsibilities; able to follow direction and escalate issues appropriately rather than operate independently Basic proficiency with Excel or Google Sheets for data pulls and formatting Clear communicator who can flag blockers and status updates to their manager proactively Organized and reliable in managing recurring task lists and deadline

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