Healthcare Marketing Lead

About the role

This is a new role. That matters, because you won't be stepping into something established, you'll be building it. The role exists to support and grow our Healthcare Markets, and content in all its forms is how it does that: proposition and messaging, internal communications, and, critically, external thought leadership. You'll work closely and directly with Healthcare teams and subject matter experts, turning their expertise into content that builds client demand for our services and helps marketing earn its seat at the table. It's a highly visible position that requires confidence to challenge, influence, and lead. You'll create clarity from complexity, shape raw expertise into sharp, credible content, and drive performance from teams who don't report to you. This is healthcare marketing, so you'll need real experience in the sector; you can't shape credible content for MedTech, drug delivery, or life sciences clients without it. In practice, that means owning the content agenda for each Healthcare Market and delivering it across all its forms, from proposition and messaging to internal communications and, above all, external thought leadership. You'll set the direction, lead the conversations with subject matter experts that surface and shape their thinking, and see content through from idea to published asset, making sure it lands with the right audiences and earns its place commercially. You will be the pivot point between the Markets and the rest of the marketing team, ensuring everything is joined-up, well-timed, commercially grounded, and performs. Our values are important to us, and this position reinforces the need to have everyone: Proactivity, Adaptability, Client-Centricity, Collaboration, Trust This is a hybrid role requiring 3 days per week on site. Job Duties and Responsibilities Own the content agenda across all its forms This is the heart of the role. You'll decide what each Healthcare Market should be saying, to whom, and when, and turn that into a living content plan tied to commercial priorities. That spans content in all its forms: proposition and messaging, internal communications, and, critically, external thought leadership. You'll commission and orchestrate the campaigns and lead-nurture journeys that carry it, define the brief, set the direction, and hold others accountable for delivery. You'll own the performance loop, reviewing what content earns attention and what it contributes, feeding insight back, and sharpening the next round. Develop content with our subject matter experts Our best content comes from the expertise inside the business, and your job is to get it out. You'll lead editorial conversations with engineers, scientists, and consultants, drawing out their thinking, finding the angle that matters to clients, and shaping raw expertise into clear, credible, compelling content. That means being hands-on: structuring pieces, writing and editing where it counts, and holding the line on quality, clarity, and technical accuracy. Much of this will be external thought leadership, which is critical to how the Markets are seen and chosen. You'll own each Sector's messaging platform and house style, keeping communication consistent and on-point across every channel, with regular reviews to make sure we're saying the right things to the right people. Own Healthcare marketing strategy and planning You will define and own the marketing strategy for our Healthcare Markets. This means understanding their commercial growth priorities, segmentation, target audiences, barriers, and GTM focus, and translating that into a clear and actionable plan with a strong editorial and content agenda at its heart. You won't be handed a playbook. You'll write one. Work with Market Heads and senior commercial leaders This role requires strong relationships at a senior level. You will work hand in hand with Market Heads, Business Development Leads and Account Management teams to understand pipeline priorities, engagement barriers, align on growth targets, and ensure marketing activity is anchored in commercial opportunity. A large part of this is securing the access and time you need from subject matter experts, the people whose thinking your content depends on. You'll need to influence without authority, push back constructively, and be a trusted strategic partner, not an order-taker. Own the digital visibility strategy for your markets You'll be responsible for ensuring your markets are well-represented and findable across digital channels. That means owning the strategy for how market-facing content performs on the website, working with Channel Execution to ensure it is optimised for both search and AI-driven discovery (AIO). As the way clients find and evaluate professional services continues to shift, you'll stay ahead of that and make sure we're positioned where it matters. You'll also identify social communications opportunities, moments where market insight, client stories, or sector thinking

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