Paid Social Channel Manager
External
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About the role
We are seeking a data-driven Paid Social Channel Manager to own and scale our B2B paid acquisition strategy across major social platforms. This role is crucial in driving qualified leads from mid-market and scaling tech companies and optimizing full-funnel performance.
Responsibilities
- Develop, execute, and manage paid social strategies (Meta, LinkedIn, X/Twitter) focused on high-value B2B target accounts.
- Own audience architecture, including building Ideal Customer Profile (ICP) audiences using Clay, exclusion lists, and leveraging intent data and predictive audiences for personalized ad experiences.
- Manage end-to-end campaign execution, covering awareness, retargeting, and demand generation objectives across various geos (AMER, EMEA, APAC).
- Conduct daily pacing, performance audits, and continuous ad copy and creative formats testing to optimize efficiency (cpMQL/cpOPP) and scaling.
- Partner with creative teams to develop a creative testing roadmap and ensure assets align with platform best practices, managing creative refresh cadences (e.g., every 3-4 weeks).
- Ensure robust conversion tracking (e.g., CAPI/X Pixel integration) and UTM architecture for accurate measurement and ROI attribution across CRM and marketing automation platforms.
Requirements
- 6+ years of experience in B2B performance marketing, specifically managing multi-million dollar budgets across paid social.
- Advanced knowledge of major paid media platforms (Meta Ads Manager, LinkedIn Campaign Manager) and relevant B2B marketing tools (e.g., HubSpot, Salesforce, ZoomInfo, Clay).
- Proven expertise in audience segmentation, scaling spend, and managing complex B2B full-funnel campaigns.
- Expertise in UTM architecture, conversion tracking installation, and data-driven optimization.
- Experience in a B2B tech environment targeting Finance, HR, and Operations leaders in mid-market and enterprise accounts.
- The annual salary range for this full-time position is
- $80,000 - $100,000 USD
Benefits
Additional Information
About Remote Remote is solving modern organizations' biggest challenge - navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote. With Innovation as one of the core values, we have built Automation and AI capabilities into the requirements for every role. We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform. If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work!
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