Vertical Strategist, Auto/Travel

About the role

As a Vertical Strategist (Auto & Travel) for Yahoo Ads, you will develop Auto and Travel-specific advertising solutions across all of our iconic brands. Bringing deep industry expertise (OEMs, Tier 2/3 Auto, Hospitality, and Tourism) directly to the Sales team, you will author tailored, audience-first proposals and advertiser narratives. You will bridge sales teams, publishing properties, and data insights to show Auto and Travel advertisers exactly how Yahoo's scale and media solutions meet their business goals. This role blends creative storytelling with data-driven strategy. The ideal candidate is a vocal leader, analytical thinker, and creative problem solver who can easily translate data into persuasive client pitches.

Responsibilities

• Proposal Strategy & Narrative Development:
• Lead RFP Responses: Create tailored responses to client RFPs, simplifying complex options into clear, customized advertising solutions for the Auto and Travel purchase cycles.
• Build Audience-Led Narratives: Focus on holistic, audience-driven stories that leverage Yahoo's scale and consumer data insights, such as auto shopper intent and seasonal travel trends, over isolated product pitches.
• Craft Clear Copy: Write persuasive materials that highlight Yahoo's media benefits without relying on dense industry jargon.
• Cross-Functional Collaboration:
• Partner with Sales: Collaborate with sales leads and account directors to plan strategic outreach for target Auto and Travel accounts.
• Align on Strategy: Join client kickoff calls to ensure cross-property media and content strategies align from the start of an RFP.
• Package Solutions: Work with creative studios, product, and yield teams to include mockups and data packages that demonstrate campaign value.
• Leverage Editorial: Coordinate with content and editorial teams to turn upcoming auto shows, seasonal travel windows, and property features into advertiser opportunities.
• Project Management & Execution:
• Manage Timelines: Balance multiple, fast-paced RFP timelines simultaneously, using internal tracking tools to prioritize high-value business.
• Collaborate Early: Share draft materials early to support an iterative review culture and ensure high-quality final submissions.
• Balance Story & Data: Combine strong storytelling with data to build a compelling case for Yahoo's solutions in all marketing and sales materials.

Requirements

• Experience: 5-7 years in digital media, advertising strategy, or agency planning, ideally working with Auto and/or Travel brands. Experience growing revenue via content sponsorship or media campaigns is preferred.
• Industry Knowledge: Deep understanding of digital advertising, from standard media formats to custom brand sponsorships and lower-funnel consideration strategies.
• AI Fluency: Comfort leveraging generative AI tools to streamline workflow efficiencies, analyze data insights, and spark innovative concepts for auto and travel pitches.
• Data Literacy: Ability to use audience data, search intent, and first-party shopping/travel booking insights to build clear, data-backed strategic recommendations.
• Communication Skills: Excellent written and verbal communication, with experience organizing complex information into clean presentation decks.
• Mindset: A collaborative, client-focused approach with the ability to work effectively under tight deadlines and adapt to changing workflows.

Benefits

Additional Information

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

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