Marketing Manager I/II, HCP - Oral Migraine Launches

Responsibilities

• Lead the execution of innovative launch and go-to-market strategies.
• Develop and implement HCP tactics and messaging aligned with the journey and needs across diverse stakeholders; support in the development of DTC tactics.
• Utilize the brand planning and launch readiness process to drive impactful brand plans and ensure alignment with business and franchise priorities.
• Collaborate cross-functionally with Sales, Medical Affairs, Market Research, Regulatory, Training, Operations, and Agency/External Partners.
• Analyze market dynamics and stakeholder feedback to inform decisions, identify opportunities, and recommend strategic/tactical shifts.
• Support and coordinate the execution of field/sales force initiatives and communication for launches and inline growth.
• Manage multiple projects/workstreams with a strong focus on execution, organization, and detail.
• Track and manage area marketing budgets and campaign effectiveness to ensure efficient resource utilization.
• Foster a culture of innovation, positive teamwork, and continuous improvement within the launch team.
• Stay current with pharmaceutical and migraine market trends to ensure market-advantaged positioning.
• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills

Requirements

• 5+ years of broad marketing experience in pharmaceutical brand (HCP and/or DTC), with demonstrated experience in brand launch, brand planning, and cross-functional management.
• Strong understanding of HCP and DTC channels, including messaging, tactics, and measurement.
• Experience managing multi-functional projects, budgets, and timelines in a fast-paced environment.
• Excellent communication (oral, written, and presentation) and interpersonal skills.
• Proven ability to work collaboratively, drive results, and influence others without direct authority.
• Knowledge of pharmaceutical regulations and standards.
• Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.
• AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
• US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
• US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
• https://www.abbvie.com/join-us/reasonable-accommodations.html

Benefits

Additional Information

Candidates for this position can be located in either Florham Park, NJ or Mettawa, IL. Talent will be hired at a level commensurate with experience. Seeking a collaborative, driven Marketing Manager I/II to drive strategic launches and brand growth for Oral Migraine. This role will focus on execution and planning for new indications and expansion, with a strong emphasis on HCP with demonstrated proficiency with brand planning processes and DTC. The successful candidate will coordinate cross-functional teams, leverage market insights, and ensure launch readiness for multiple Oral Migraine indications.

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