Lifecycle & CRM Manager

Responsibilities

• Own end-to-end creation of targeted and personalized lifecycle campaigns across email, push, app, and SMS.
• Support the development of always-on journeys across the customer lifecycle and develop automated workflows and triggers to increase LTV, improve retention, and reduce churn.
• Translate strategy into clear campaign briefs, audience requirements, journey logic, channel plans, creative needs, and execution timelines.
• Help plan and execute a consumer engagement calendar that surfaces key seasonal, cultural, and content moments to deepen emotional connection and excitement around Zipline.
• Build A/B testing framework to improve campaign performance across content, audience criteria, send times, promotions, and more.
• Partner with analytics and data science teams to measure campaign and cohort performance and identify opportunities across lifecycle stages.
• Build and maintain campaigns in Braze, ensuring audience logic, triggers, personalization, suppression rules, timing, and QA are executed accurately.
• Balance speed, quality, and business impact across multiple campaigns and priorities. Proactively identify opportunities to improve customer experience and operational efficiency.

Requirements

• 7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or consumer marketing.
• Hands-on experience building and launching campaigns across CRM channels such as email, push, SMS, app messaging.
• Experience working in a customer engagement platform such as Braze, or similar. Braze experience is strongly preferred.
• Strong understanding of lifecycle marketing, customer journey mapping, segmentation, personalization, experimentation, and campaign measurement.
• Experience supporting both automated lifecycle programs and ad hoc campaigns tied to business priorities.
• Comfort operating in ambiguous, fast-moving environments with limited existing processes.
• Strong project management skills and ability to manage multiple campaigns, stakeholders, timelines, and dependencies at once.
• Strong attention to detail, especially with audience logic, QA, personalization, send timing, suppression rules, and campaign setup.
• Excellent communication and collaboration skills, with the ability to work across creative, technical, analytical, a

Benefits

Additional Information

About Zipline Zipline is the world's largest and most experienced drone delivery service. We are on a mission to serve all humans equally by ensuring access to food, medicine and essential goods anytime, anywhere. We design, build, and operate the world's largest autonomous logistics system, delivering critical supplies quickly and reliably. Today, Zipline operates on four continents, makes a delivery somewhere in the world every 30 seconds, and has completed millions of deliveries to date, including blood, vaccines, medical supplies, food, and retail products. Our customers include the world's largest and most prominent healthcare systems, governments, retailers, restaurants and global businesses who rely on us to save lives, reduce emissions, increase economic opportunity, and provide delivery from point A to point B as fast as possible. The drone is only 15% of what we've built to enable seamless, reliable, global operations. Our system strengthens supply chains, reduces congestion, and gives people time back. With more than 140 million commercial autonomous miles safely flown, Zipline is redefining access to healthcare, consumer products, and food across the globe. We operate at a global scale and are looking for practical problem solvers who thrive on real-world challenges and rapid growth. Our team is motivated by building systems that have a direct, meaningful impact on people's lives and by scaling the future of logistics. We are seeking people who sculpt from first principles, enjoy facing adversity, and can do the impossible at record breaking speeds. About You and the Role Zipline is looking for a Lifecycle & CRM Manager to help build and scale our consumer lifecycle marketing engine. This person will support the strategy, execution, and optimization of campaigns that drive customer activation, repeat purchase, retention, reactivation, and long-term engagement. This role sits at the intersection of always-on lifecycle marketing, CRM execution, and demand-generation campaign planning. You will help build triggered journeys across key customer moments while also supporting ad hoc campaigns tied to seasonal moments, city-level priorities, partner-driven demand. The ideal candidate is both strategic and hands-on. You are comfortable building from scratch, operating with ambiguity, creating structure where there is limited process, and collaborating across Marketing, Commercial, Creative, Data, Growth, Field, Community, Merchandising, and Operations teams. This is a great role for someone who wants to help shape an early lifecycle function while still being close to campaign execution, customer insights, and business impact.

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