Brand Manager, New Zealand

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Additional Information

AbbVie is seeking a Brand Manager to assist in the development of annual marketing plans, co-ordinate their successful implementation and grow the long-term sales, profit and market share position for assigned products within the context of the overall Corporate Business Plan. The Brand Manager is responsible for leading and supporting the development, translation and execution of a multichannel marketing strategy to ensure strategic and business objectives are met. This is a 12 month Max Term Contract opportunity. KEY DUTIES AND RESPONSIBILITIES Development and execution of strategically aligned commercial initiatives in AbbVie NZ Facilitate and lead agile project teams incorporating external stakeholders Develop strategic relationships with internal and external customers to gather insights and help guide business decisions. Participate in the development of marketing objectives and brand strategies, and their aligned tactics. Drive delivery of new customer insights to enhance and build on brand innovation. Work with brand and sales teams to execute brand strategy. Work with brand and sales team to implement omnichannel strategies incorporating traditional and digital channels Coaching and modelling the AbbVie Innovation Framework. Navigate internal process to ensure all business activities comply with the relevant Acts, legal demands and ethical standards while delivering on deadlines. Achieve sales and market share annual goals. Delivering highly tailored, compelling experiences using real-time data, advanced analytics and AI to reflect customers' unique preferences and behaviours Understanding the key forces and dynamics inside and outside AbbVie that guide all decisions Understanding market access key stakeholders' economics and decision making to enable patient access Gathering, analysing and synthesizing data to generate impactful insights that drive action, deepen customer intimacy and fuel curiosity Inspiring action through compelling narratives that effectively convey value for key stakeholders, including customers, peers and leaders Realizing the full potential of our brands and portfolios using a deep understanding of the market, competition, customers, and clinical value to build a compelling brand story and provide short- and long-term strategic direction Building strong relationships with internal stakeholders to exceed shared goals Report any adverse event within 24 hours as per AbbVie's policies and procedures. Proactively participate in AbbVie's WHS programs, adhere to policies and promote a safe work environment at all times. Adhere to AbbVie's internal codes of conduct and compliance processes. Other ad hoc duties such as administrative duties, as requested. Tertiary qualification in business or science related field Fully Conversant in Medicines New Zealand Code of Practice Strong stakeholder management and previous healthcare/marketing experience Deliver highly tailored, compelling experiences using real-time data, advanced analytics and AI to reflect customers unique preferences and behaviours Knowledge of Marketing fundamentals & theory, strategic brand planning processes and the role of sales teams in the marketing process Knowledge of the strategic brand planning processes Understanding of the Product life cycle management processes Digital marketing and understanding of how the New Zealand reimbursement environment Understanding the role of Sales Teams in the Marketing Process Experience turning market data into key insights Management of complex campaigns and managing agency relationships Multichannel exposure- print, digital, sales force Budget management Effective collaboration with cross-functional stakeholders, specifically sales teams, deploying brand tactics and translating strategy into action Demonstrated excellence in execution Professional, accountable and collaborative team player Launch experience (desirable) Flexibility and Availability : AbbVie recognises and respects employees' right to refuse contact outside of their working hours, unless such refusal is deemed unreasonable. As we operate in an international, matrixed environment, there may be occasions where your role requires participation in business meetings outside of standard hours. We value and support flexibility and appreciate your willingness to occasionally accommodate these requests to ensure effective collaboration and communication within our global team. WAYS WE WORK All For One Abbvie: We weigh all decisions against the common good. We inspire, share and create as a team. We solve problems for all rather than serving our immediate team. Decide Smart & Sure: We make intelligent decisions to create the best outcomes. We act quickly, embrace experimentation, and learn what doesn't work and get on to what does. Agile & Accountable: We streamline and eliminate unnecessary obstacles. We plan but adapt as we go. We delegate and make tough decisions to ensure focus on results, staying keenly aware of th

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