Head of Technology Practice

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . Burson France is seeking an accomplished and visionary Head of Technology Practice to lead and grow our dynamic technology portfolio. This pivotal leadership role is responsible for driving the strategic direction, growth, and operational excellence of Burson's Technology practice across France. Reporting directly to the CEO/Managing Director of Burson France, you will be critical in identifying and securing new business opportunities, ensuring high-quality client delivery, fostering team development, and championing innovation within the Burson brand. You will play a key role in protecting and promoting Burson's distinct approach to technology communications, directly contributing to the practice's revenue targets and elevating our reputation as a market leader.

Responsibilities

• Strategic growth and business development:
• Own and drive technology revenue growth across France, identifying, securing, and expanding high-value client relationships.
• Lead market-facing new business development, proactively originating opportunities, opening doors with net-new clients, and personally leading major pitches and conversions.
• Build Burson's technology proposition in France, expanding our footprint with existing clients, scaling multi-market engagements, and integrating broader Burson capabilities to deliver greater client value.
• Client leadership and financial management:
• Serve as a trusted senior advisor to France's most influential technology clients, providing strategic counsel to C-suite and senior stakeholders on complex communication challenges and program implementation.
• Be accountable for overall profitability, quality, relationship management, and client satisfaction for all technology accounts.
• Manage practice finances, including budget development, management, resourcing, and forecasting for the technology practice.
• Team leadership and talent development:
• Build, lead, and inspire a high-performing Technology team in France, creating a culture of collaboration, inclusion, and excellence.
• Ensure the right capabilities are in place to support growth, providing mentorship, identifying development gaps, and implementing training initiatives.
• Thought leadership and innovation:
• Champion innovation and modern delivery, embedding emerging technologies, AI-enabled solutions, and new IP into client offerings to enhance impact, efficiency, and differentiation.
• Possess an excellent understanding of the evolving media landscape and demonstrate the ability to collaborate effectively with multiple internal stakeholders, including Burson's regional and global network.
• Experience that contributes to success:
• A strong track record of building, growing, and leading a technology practice or significant technology portfolio in France (or a similar mature European market), ideally within a communications, consulting, or professional services environment.
• Senior client advisory gravitas, with the ability to counsel, influence, and build trust with C-suite and senior government or enterprise stakeholders.
• Demonstrable success in new business origination and growth, with experience winning complex, high-value mandates in competitive and fast-evolving markets.
• Deep understanding of the French business and cultural landscape, with the credibility and networks to operate effectively across diverse markets and client environments.
• Excellent interpersonal communication skills and proven people leadership experience.
• Expertise and curiosity within the technology sector, with a clear view of emerging trends, innovation, and disruption shaping client needs.
• Native-level fluency in French (written and spoken) and professional fluency in English (written and spoken) is essential.
• About Burson:
• Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and bu

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