Manager, Marketing

About the role

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. SUMMARY: The Marketing Manager is responsible for executing integrated marketing initiatives that support the organization's Foodservice and Retail product lines. This role leads day-to-day execution of marketing campaigns and tactics to drive effective, on-time results. The Marketing Manager partners cross-functionally and serves as a customer-facing representative of the company. ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following: Oversee execution of the marketing strategy and initiatives - including campaigns, events, digital marketing, product development pages, selling tools, and related marketing tactics. Partner with internal teams to develop aligned marketing materials and programs. Conduct ongoing analysis of the competitive environment, consumer trends, and market insights. Execute leadership alignment of strategies and brand expectations. Manage social media presence, including content planning, posting cadence, and engagement. Develop, execute, and optimize paid social media advertising campaigns to support brand awareness, engagement, and business goals. Execute campaigns and prioritize initiatives based on business focus, status of plan implementation, and external factors. Support business development initiatives with new and existing customers through targeted marketing programs. Research and identify opportunities to improve marketing effectiveness for George's Inc. and its customers. Ensure consistency, accuracy, and accessibility of packaging files, campaign assets, and shared marketing resources for internal and external use. SUPERVISORY RESPONSIBILITIES This position will not have supervisory responsibility. EDUCATION and/or EXPERIENCE Required Bachelor's degree in: Marketing, Business Administration, Communications, or related field. 3+ years of experience in a marketing role. 1+ year of experience creating and managing multi-platform campaigns and social media advertising, preferably for a food-based retailer or CPG environment. Strong interpersonal and communication skills, both verbal and written. Proficiency in Microsoft Excel and PowerPoint; experience with Canva or similar design tools. Working knowledge of graphic/image file formats and specifications. George's is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search, apply or interview for a career opportunity with the Company, please send an email to compliance@georgesinc.com or call 479-927-7000 to let us know the nature of your request and your contact information to assist you We are an Equal Opportunity Employer, including Disabled/Veterans

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