Live Commerce & Partnerships Director

About the role

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt. We have the unique advantage of being backed by Fanatics - the world's largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we're a nimble, ambitious team building products from the ground up. If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting. Role Summary Fanatics Collect is seeking a strategic and results-oriented Director of Live Breaking to lead our seller organization and drive marketplace growth at scale. This role is responsible for setting the vision, strategy, and execution across seller management, best practices, and commercial performance on Fanatics Live. This leader will oversee a team of account managers while directly shaping how sellers succeed on the platform-defining best practices, optimizing performance, and ensuring a best-in-class collector experience. The role blends team leadership, marketplace strategy, and operational rigor, with a strong focus on driving GMV, engagement, and long-term ecosystem health. The ideal candidate brings strong commercial instincts and a data-driven approach to scaling both people and business performance. They will act as a key partner to leadership and cross-functional teams, translating insights into actionable strategies that improve seller outcomes and overall platform performance. As Director, you will own the end-to-end seller lifecycle-from acquisition and onboarding to growth and retention-while establishing scalable frameworks that elevate seller quality, consistency, and trust across the marketplace.

Responsibilities

• Lead, mentor, and scale a high-performing team of account managers, establishing clear goals, performance standards, and development plans aligned to company objectives.
• Define and own seller best practices across the platform, including content strategy, break formats, pricing, scheduling, and engagement tactics to drive consistent, high-quality seller performance.
• Set and execute the commercial strategy for the seller ecosystem, including GMV growth targets, category expansion, and seller mix optimization.
• Develop and manage relationships with top-tier sellers and strategic partners, while ensuring the team effectively manages and grows mid-tier and emerging accounts.
• Drive new business development strategy, including identifying, prioritizing, and onboarding high-value sellers and enterprise partners that align with marketplace goals.
• Establish and monitor key business metrics, delivering regular reporting and insights to leadership on seller performance, marketplace health, and growth opportunities.
• Leverage seller-level and category-level data to identify trends, surface opportunities, and implement scalable strategies that improve performance across the platform.
• Partner cross-functionally with product, engineering, marketing, and trust & safety to influence roadmap decisions, improve seller tools, and enhance the collector experience.
• Develop and operationalize frameworks for seller segmentation, tiering, and lifecy

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